Fairway Furniture, one of the UK’s leading independent home furnishing retailers has appointed full service ecommerce agency, Metakinetic, to redesign and redevelop its ecommerce website.

With branches located throughout Devon and Cornwall, Fairway Furniture, a sixth generation family-run business, prides itself on offering great quality products at unbeatable prices, backed by a reliable, friendly and informed customer service. The company retails a variety of products, both brand name and their own exclusive designs, and has been in business for an impressive 157 years.

Berkshire-based full service ecommerce agency Metakinetic was appointed following a competitive pitch process, in which Metakinetic impressed Fairway Furniture’s management team with its ecommerce knowledge, technical capability and tailored, caring approach to its customers. Metakinetic works with retail clients that include River Island, Hingstons, Specialized, 118 Golf, Andertons Music Group and SanDisk.

The project, which will be split into two key phases, will see phase one focusing on moving Fairway Furniture from its current ecommerce agency, to Metakinetic’s ecommerce solution, MetaCommerce, creating a fresh new look and feel and allowing Fairway Furniture to more easily update its website, have a more stable platform and facilitating the future development of the website to meet the specific needs of the company. Phase two will immediately follow the initial launch and will involve an in-depth integration with Fairway Furniture’s current back office solution.

Fairway Furniture, which is arguably the most successful retailer of its kind in the South West, will use its new ecommerce solution to allow it to compete directly and successfully with the country’s largest home furnishing retailers. The website project will provide Fairway Furniture with a number of features essential in achieving its ambitious goals, including; a user friendly and time efficient administration system to allow quick and easy updates to the site and products; flexibility to develop additional features and functionality as required; intuitive navigation and product discovery; ability for the site to manage large number of product variables; and a deep integration with its current back office solution; whilst also requiring an attentive and quality service from its ecommerce agency.

Peter Harding, the sixth generation Harding to take the Fairway Furniture helm commented; “Metakinetic are a company that we feel has a very good fit to our business. They understand the needs of a retailer in our market sector, have a dedicated team to deliver our requirements and in MetaCommerce a platform that is robust, constantly developing and fully featured. We are confident that working together we can grow our online presence rapidly to provide both our online and offline customers a web experience to rival the very best. ”

Darren Bull, Metakinetic’s Founder and CEO added; “We are delighted to be working with an independent retailer that recognises and shares our values and hard-work ethic; we are looking forward to playing an instrumental part in significantly improving the performance of Fairway Furniture’s ecommerce operation.”

Published on: 12:57PM on 22nd March 2013