Former IAB Affiliate Marketing Council Chair set to take the reins and drive UK growth
London, 3 April 2013 – affilinet, the specialist performance marketing company, has today announced that Helen Southgate has been appointed UK MD.
She joins affilinet from BSkyB, where she was responsible for the broadcaster’s online marketing planning and strategy. Southgate has eleven years experience in performance marketing and in 2011 was the IAB Affiliate Marketing Council Chair.
“In the last couple of years performance marketing has really widened in scope. Clients are looking for more added value and a better understanding of how performance marketing fits into the overall marketing mix. This shift has created a gap in the market for a network that can do things differently. affilinet has already started to capitalise on this and with its
team, experience and flair is very much starting to lead the industry from the front,” said Helen Southgate, affilinet UK MD.
Southgate’s appointment follows a series of internal investments aimed at helping affilinet’s clients to generate greater insight and transparency into their performance marketing programmes. This understanding can then be used to better target audiences, innovate and take advantage of new channels.
Southgate will start her new role in May 2013. Her primary focus will be to grow business in the UK, but she will also work alongside other country managers to grow the network at a European level.
“Helen is exceptionally dynamic. She has a real passion for the industry and is renowned for pushing boundaries. We believe that clients will really benefit from her drive, vision and unique understanding of how the industry is developing. This knowledge combined with the power of our network is going to enable affilinet to achieve great things over the coming months and years,” said Dorothea von Wichert-Nick, CEO for affilinet across Europe.
For more information, please contact:
07960 577 205
Founded in 1997, affilinet is one of the most established affiliate networks in Europe, offering unrivalled experience, knowledge and heritage in the marketplace. With presence in 7 countries across Europe, affilinet have over 2,000 affiliate programs on the network.
affilinet focuses on generating ROI for its clients utilising the affiliate channel to drive sales and leads for brands from a broad range of industries including travel, retail, finance, telecommunications, not-for-profit, FMCG and automotive. Clients include Toyota, Thomas Cook Group, Zalando, eBay, Telekom, Groupon, Debenhams, Landrover, Virgin Atlantic, Toys R Us, Guess and KLM.
affilinet and sister company Sedo are owned by Sedo Holding, formerly known as AdLINK Group.
Published on: 2:47PM on 3rd April 2013