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Digital agency Realise and Scottish Widows Investment Partnership (SWIP) this week launched a new website for the asset management business.

Realise were appointed by SWIP after a competitive pitch to redesign and build www.swip.com using a new CMS, Ektron. The overall aim of the project was to create an improved user experience that could sit at the centre of SWIP’s future digital and offline campaigns.

The project commenced with an extensive customer research and planning phase, contributing to a completely redesigned information architecture and set of wireframe templates for user testing.

Realise adapted the recently refreshed SWIP brand guidelines to deliver a modern design that provides SWIP with a huge degree of flexibility for ongoing developments.

The site was planned, designed and delivered in-house by Realise, with one multi-disciplinary team ensuring a smooth delivery of the site from brief to go-live. The site, built using Ektron 8.6, features a number of bespoke tools, third party data integration and multiple-language switching.

As well as improving the customer experience, the site was also built to meet the changing demands of the client, with increased marketing agility delivered through Ektron’s drag-and-drop PageBuilder feature.

Gareth Edwards, Head of Digital, Media and Production for SWIP, says the site will be a huge step forward for the brand as it looks to digital as a way to differentiate: “When we kicked off this project we had a clear set of goals in mind, to improve the online experience for our customers and to deliver a flexible, adaptable web platform. We’ve delivered both of these goals and more. It was a real team effort, Realise and the SWIP team worked tirelessly to get this across the line, and we are all delighted with the end result.”

Fiona Proudler, Managing Director of Realise, added: “This has been an exemplary project and a joy to deliver from start to finish. A client who understood and demanded that the needs of the user and business were considered and met throughout the project. The application of a CMS that supports both the site’s authors and its visitors. And a team of researchers, UX designers, designers, developers and project managers working closely with the client at every step.”

The site can be seen at: www.swip.com

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Press Contacts
Nathan Fulwood, Realise Digital Business Development Director - Nathan.Fulwood@realise.com
Jim Buchanan, PR Consultant buchanan.jim@gmail.com or 07725 257194

About Realise
Realise are one of the UK’s leading digital agencies (NMA Top 100), dedicated to combining creative vision with excellent technical understanding and execution. The company’s core service offering consists of digital strategy, website design and development, online marketing and outsourced support.

Realise are located in Edinburgh and London. The Realise team is headed up by Managing Director, Fiona Proudler, Executive Creative Director, Don Smith and Chief Technical Officer, Jon Tonberg. Its clients include Channel 4, Lloyds Banking Group, Tottenham Hotspur FC and Standard Life Investments.
For more information, please visit http://www.realisedigital.com/

About SWIP

SWIP’s ultimate parent is Lloyds Banking Group, one of the largest financial services groups in the UK.

SWIP has a geographically diverse client base with alliances and clients in the UK, across Europe, USA and Japan.

SWIP is one of the UK and Europe’s largest fund managers with £142.6bn funds under management (Source: Internal, as at 31 December 2012).

SWIP has a broad client base, managing assets for Pension Funds, Charities, Local Authorities, Life Funds, Unit Trusts, OEICs, Off-Shore Funds and Specialist Funds across all major asset classes.

SWIP is authorised and regulated by the Financial Services Authority and is entered on their register under number 193707 (www.fsa.gov.uk).

Investment markets and conditions can change rapidly and as such the views expressed should not be taken as statements of fact nor should reliance be placed on these views when making investment decisions. Past performance is not a guide to the future.

Published on: 2:28PM on 29th April 2013