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...Evaluation Based on Completeness of Vision and Ability to Execute...

Conversational marketing technology provider Neolane announced today it has been positioned by Gartner, Inc. as a Visionary in the 2013 “Magic Quadrant for CRM Lead Management.”[1]

This year, Neolane reported $58 million dollars in revenue and a 40 percent increase in global consolidated revenue growth. Neolane now touts more than 400 customers in 20 countries, across a variety of industries, including divisions of 47 of the Fortune Global 500 and has expanded its global team to 300 employees.

According to Gartner, “lead management integrates business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management.” Gartner estimates that investments in CRM marketing automation applications and services, which includes lead management, grew by more than 20 percent in 2011 and 2012, and will account for more than $4.2 billion by 2016 — representing the largest growth of any CRM segment. Investment in lead management is expected to continue during the next several years as organizations continue to focus on increasing enterprise growth, attracting and retaining new customers and maximizing productivity of the sales organization.[2]

Neolane credits its continued success to its ability to support B2B, B2B2C and B2C organizations in delivering both lead management and campaign management applications. With data management, enhanced marketing analytics and distributed marketing capabilities, Neolane is allowing marketers to drive conversational marketing and engage consumers in two-way dialogues, both offline and online. In 2012, Neolane furthered its commitment to marketing innovation by providing brands with industry-leading features to address new marketing opportunities including SoLoMo, Facebook’s Open Graph, Big Data and real-time marketing.

“We consider our positioning as a Visionary in the ‘CRM Lead Management Quadrant’ by Gartner, confirmation that Neolane is driving a new approach for customer engagement and customer experience, through our conversational marketing technology platform. Our technology is allowing businesses to meet demands in a changing customer environment,” said Stéphane Dehoche, president and CEO, Neolane. “As this market grows, Neolane will continue to innovate to enable global marketers to advance their digital marketing efforts and support multiple geographic areas, currencies, languages and brands.”

Gartner recognized Neolane as a Visionary across two other areas including the Gartner, Inc. 2012 “Magic Quadrant for CRM Multichannel Campaign Management,"[3] and the Gartner, Inc. 2012 "Magic Quadrant for Integrated Marketing Management."[4]

To learn more about Neolane follow us on Twitter @neolaneUK.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1] Gartner, “Magic Quadrant for CRM Lead Management,” by Chris Fletcher, April 23, 2013

[2] Gartner, “Magic Quadrant for CRM Lead Management,” by Chris Fletcher, April 23, 2013

[3] Gartner, “Magic Quadrant for CRM Multichannel Campaign Management,” by Adam Sarner, May 22, 2012

[4] Gartner, “Magic Quadrant for Integrated Marketing Management” by Kimberly Collins and Adam Sarner, November 1, 2012

=About Neolane=
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Published on: 12:43PM on 30th April 2013