Carphone Warehouse has launched a retro-styled refit of the classic mobile phone fan favourite Snake.

The game created by digital agency STEAK is part of a wider move into production of digital content. The microsite draws on 90's revival pop-culture themes coupled with the humour of modern webculture. Tongue-in-cheek icons of the 90's make appearances throughout the game which can be played on PC, tablet and mobile.

Robert Thomas, Lead SEO Manager at Carphone Warehouse explains “To tie in with our ‘Mobile Memories’ campaign we have decided to revive the retro mobile game ‘Snake’. It is part of a wider move to successfully deploy effective digital content, through a campaign devised and produced by digital partners, STEAK.

Ryan Foley, Account Director at STEAK continued “As it becomes increasingly difficult to be heard in the already crowded online space, we need to create something sharable and engaging. By tapping into 90's nostalgia we have used an already tried and tested concept and brought it to life in the present day.”

The game, which launched today is available to play at

Published on: 4:23PM on 3rd May 2013