Birmingham based web app developers Neteffekt have launched a rebrand of their email marketing solution for agencies following 2 years of rapid growth.

‘Instiller’ is the only email marketing solution designed specifically for agencies. Since its launch in 2004, Instiller has fast become the preferred choice of leading agencies worldwide, which use it to send over 100 million emails each month for clients including Premier Inn, Virgin Media, HMV, Iceland, Harrods, HSBC and Barclaycard.

Instiller went live on 1st May 2013 following the appointment of digital agency and brand specialists IE Design Consultancy. IE named Instiller, created the new brand identity and are currently building a lead generation website.

Adi Toal, Managing Director at Neteffekt said:

“We're really excited about the rebrand. A lot of thought has gone into the project, the team loves it and we’re all 100% behind it.”

“Since 2004 we’ve been white label and that meant nobody had heard of the us. That needed to change and now we feel like Instiller has given us a way to do exactly that!”

Ollie Leggett, Managing Director of IE Design Consultancy said:

“The Neteffekt team really know their business and understand what they stand for. That clarity, combined with their high expectations, made the process of naming and branding a real pleasure. Everybody’s delighted with the outcome: the quality and integrity of the brand now perfectly matches that of the service and the team.”

Notes to Editors:

Instiller is the only email marketing solution designed specifically for agencies.

The solution is white label as standard and enables agencies to manage all of their clients in one professional easy to use application that’s feature-rich, branded and can be individually customised for each client.

With clients in the UK, US, Europe and South Africa Instiller is responsible for delivering more than 100 million emails each month and has proved to be a very robust, secure and reliable solution for the agencies that depend upon it.

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Published on: 9:32AM on 9th May 2013