Stockholm, Sweden – March 01, 2013 – Innometrics AB, a SaaS (Software as
a Service) company focusing on a cutting edge behavioural marketing and data
management platform, today announced the opening of a new office in London, United
Kingdom, strengthening Innometrics’ presence and offering in the United Kingdom and

Innometrics’ customer base includes some of the largest brands in the Nordics &
Europe, such as Eniro, Telenor, SEB, Tele2, Post NL, EF Education First, SJ and
Bonnier. With the entry into the UK market, several of the largest local brands have
already begun negotiations with Innometrics in order to drive business value from their

“Our customers are impressed with the significant return on investment they are able
to see from increasing their data management efficiencies by getting it all compliant,
correct and in the right place as well as providing them with the ability to create
personalized campaigns based on behavioural segments,” said Mattias Ward CEO of

Innometrics’ COO Gordon Savage, who is responsible for the UK launch, says the
company is going from strength-to-strength: “During 2012 we signed with more than 20
customers and we are hoping that this expansion will allow us to further accelerate our
growth internationally.”


About Innometrics AB
Innometrics AB, headquartered in Stockholm, Sweden, is a global company focusing on cloud-
based customer intelligence in real time. Our product captures behavioural data and enables
companies to use and act on this data in real time. Innometrics operates across multiple
platforms, databases and integrates with customers’ existing platforms.

Our goal is to change how online customer intelligence is collected, by moving from outdated
customer data collection towards immediate, actionable behavioural data. We automatically
optimise the consumer experience in real time.

Media Contact:
Phone: +46 (0) 8 410 800 99

Published on: 11:10AM on 9th May 2013