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Following a competitive pitch, global marketing and technology agency LBi has been appointed by the world’s largest footcare brand, Scholl, as its global strategic digital website development partner agency.

Scholl is launching a new platform to replace the current Scholl brand website – www.scholl.it. The new global brand platform leverages Scholl’s 100 year heritage and aims to connect with customers by informing them about the benefits of regular footcare as a key part of a daily beauty regime.

The new brand site is initially launching in Scholl’s key Italian market, and LBi will continue its roll-out to global markets. This will be supported by social media activity and online PR, producing useful and engaging Scholl-related content to drive traffic to the website and boost the brand’s search efforts.

Ankita Sayal, Global Digital Manager at Scholl, said: “LBi demonstrated a clear understanding of our brand and how we want to develop it in the future. LBi’s blended team of experts has translated that understanding into what promises to be a fantastic online experience for our customers.”

Abi Ellis, Group Creative Director at LBi, said: “We’re really pleased to be working with Scholl, a brand with great heritage and a strong reputation for innovation. We’re aiming to engage Scholl’s female audience on an emotional level rather than just a functional one by creating content which demonstrates how regular footcare can reward and empower you every day.”

Published on: 10:43AM on 14th May 2013