International development organisation calls on DBD Media ( to increase digital profile via PPC & SEO

VSO, the international development organisation that fights poverty through volunteers, has today announced its appointment of search and social media agency, DBD Media, as the organisation’s search marketing partner in the UK. DBD Media won the account after a competitive pitch.

DBD Media’s initial task is to dovetail use of highly targeted PPC (pay-per-click) advertising and SEO (search engine optimisation) strategies to increase donations and candidate registrations. The agency has been briefed to reach a specific number of donations and registrations within a 12-month period.

VSO is a development organisation that helps overcome poverty through volunteers in 33 of the world’s poorest countries. Volunteering overseas with VSO gives people a chance to play an active role in the fight against poverty, using their skills where they are most needed.

The organisation urgently needs to recruit professionals with the right skills to work with partners in poor and marginalised communities, including midwives, paediatricians, teachers and people from other professions including IT. Digital marketing plays a key role in attracting new volunteers and promoting its work to donors and supporters.

Simon Honnor, Digital Marketing Manager @ VSO comments: “VSO’s unique approach to fighting poverty means we need to recruit the right kind of volunteers, as well as attracting donations to fund our work in 33 of the world’s poorest countries. Search marketing plays a big part in helping us do that. And as an international development organisation it’s important that VSO gets good value for money from every penny we spend. DBD Media impressed us with their SEO heritage and a robust analysis that identified ways of further maximising our Google Grant – Google’s nonprofit edition of AdWords. They have a good track record of using intelligent search marketing strategies to deliver against set goals and the strong work ethic and collaborative approach that we were looking for in an agency.”

Nigel Muir, Managing Director at DBD Media, adds: “We are delighted to be working with VSO on helping them to meet their recruitment and donation targets. We believe that VSO make a real difference to a huge number of people in some of the poorest countries in the world, and are proud to be involved. We also believe that there is plenty of potential for them through search marketing, and our team is looking forward to unlocking this. We are confident that this is the start of a long and fruitful working relationship.”

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For more information about VSO contact Steve Ballinger, VSO Media Manager, on 020 8780 7632 or 07500 918478.

For more information about DBD Media please contact Helen Down @ Treacle PR ( or 07986 117 277)

About VSO:
VSO is an international development organisation that fights poverty through volunteers, bringing people together to share skills and knowledge. VSO volunteers work in whatever fields are necessary to fight the forces that keep people in poverty – from education and health through to helping people learn the skills to make a living. In doing so, they invest in local people, so the impact they make endures long after their placement ends. VSO recruits skilled volunteers from countries in the global north and global south, as well as supporting the growth of volunteering within developing countries.

About DBD Media:
DBD Media is an independent specialist digital marketing agency, based in London’s Covent Garden. For over 13 years, it has specialised in helping clients drive visitors and revenue through SEO, PPC and Social Media. It also helps clients get more from their online and mobile channels through its Web Analytics and Conversion Rate Optimisation services, as well as offering training and consultancy in SEO, PPC, Social Media and Web Analytics. DBD Media’s diverse client portfolio ranges from small businesses to global brands, across nearly every sector, from retail to travel, finance, recruitment, media, fashion, charity and education. In 2007 DBD Media was elected into the Institute of Practitioners in Advertising (IPA), the industry body for the UK advertising industry, and sits on its Search Marketing Advisory Council. DBD Media is also a Google AdWords Certified Partner, a member of the Microsoft adExcellence programme and an Econsultancy Featured Supplier. /

Published on: 3:40PM on 21st May 2013