London – June 4, 2013 – ActiveStandards, the leading Website Quality Management (WQM) platform, today announced a new partnership with MarkMonitor, the global leader in online brand protection and part of Thomson Reuters, for the joint promotion of brand protection solutions to help companies optimise digital customer experience.
Today’s competitive and economic conditions have put organisations under pressure to ensure they safeguard their brand, reputation and revenue. At the same time, having multiple websites and content contributors creates complexity which puts the digital customer experience at risk.
ActiveStandards’ website quality monitoring solution enables companies to ensure brand consistency, while MarkMonitor’s exclusive data access and real-time prevention, detection and response capabilities, increase internet security for enterprises and their customers. Using these capabilities, companies can build the digital experience they need for competitive advantage and success.
Simon Lande, CEO, ActiveStandards, said: “Protecting the brand, both inside and outside the domain, requires a clear strategy of quality control through monitoring and governance. This approach enables companies to differentiate their services through customer experience and ensure the value of their digital content as a business asset.”
Charlie Abrahams, Vice President and General Manager EMEA, MarkMonitor, said: “The internet has rapidly become the most important and fastest growing channel to market for many companies, and so securing one’s presence there, dealing with impersonators and counterfeiters is a key component of maintaining both brand value and online revenues.”
ActiveStandards is the leading Website Quality Management (WQM) platform, used by more global organisations than any other solution. ActiveStandards’ powerful yet easy-to-use online dashboard transforms how marketing and technical teams work together to optimise the quality and compliance of their web properties and drive business growth. Our proven technology, supported by a team of web quality and compliance experts, helps enterprise, mid-market companies and government organisations streamline the governance of their digital properties, reduce operational costs, and have trust and confidence in their web content wherever it is being used. With offices in Europe, USA, and India, ActiveStandards has a rapidly growing international client base across all industry sectors, and supports the daily web management programs for some of the largest brands in the world. Clients include Unilever, Shell, CSC, HP, Canon and many more.
MarkMonitor, the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business, uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world’s leading brands. In the digital world, brands face new risks due to the web’s anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of industry-leading expertise, advanced technology and extensive industry relationships to preserve their marketing investments, revenues and customer trust.
Published on: 11:36AM on 4th June 2013