One of the largest building supplies providers in the UK, Travis Perkins Plc, has appointed marketing and technology consultancy, Amaze, as its lead digital partner. The brief was won following a four-way competitive pitch.

As Travis Perkins’ lead digital partner, Amaze’s brief is to provide digital consultation, strategy, digital marketing and thought leadership for the central Travis Perkins Group. Amaze is to advise Travis Perkins on how to employ digital across its brands, which include Keyline, City Plumbing and CCF, and to help position the Group as the leader in the field of digital within the building and construction industry.

One of Amaze’s key tasks will be to introduce digital campaigns and solutions designed to make tradesmen’s lives easier. Initial campaigns will include SEO, PPC, social media and website design and build.

Linda Doughty, Group Marketing Director at Travis Perkins, commented: “We are looking to enhance our digital offering and enable our customers to operate at their optimum in today’s digital world. In a marketplace where most brand interaction happens in person, it is essential that we keep customer service central to all campaigns and use digital to support, not replace, personal relationships.

“The team at Amaze impressed us and we found they excelled in strategic thinking, with clear technical and digital strengths whilst demonstrating an understanding of our customer base and the marketplace in which we operate.”

Sandra McDowell, Managing Director of Amaze Communications, commented: “The Travis Perkins account is a hugely exciting win for us as we are delighted to be able to bring our team of specialists together to form channel-neutral communications plans, for the Group and their brands in the building and construction market.”

The account will be managed through Amaze’s Communications practice, a 40 strong team with expertise in social media, PR, content development, CRM, digital media, search and analytics.

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Editor’s Notes:

Amaze media profile:
Established in 1995, Amaze is a leading, full service marketing and technology consultancy. The company’s purpose is to inspire original thinking through a deeper understanding of technology and human behaviour.
Amaze has proven strength across the entire digital stack from strategy to solution design and global implementation. Amaze integrates the creative mindset of an agency with robust consulting and technology implementation skills, which has allowed it to build a strong reputation in global design & build and eCommerce. Its work currently spans 104 countries in 28 languages for an impressive client list that includes ASICS, Bridgestone, Coats plc, Coca-Cola, Dyson, Lexus, ODEON Cinemas, Toyota and Unilever.
In 2012, Amaze ranked 12th in Marketing Magazine’s Digital Agency League Table, as well as 4th in the eCommerce category and 5th in the mobile category.
Amaze came in at 18th in the UK’s Top 100 Interactive Agencies by New Media Age (NMA) and 3rd in the website design & build category – a top five position it has held for the past three years. The agency also ranked 2nd in the 2012 B2B Marketing Marcomms Agencies League Table.
Amaze was named within the UK’s Top 10 Interactive Agencies by Forrester.
In early 2013, Amaze was acquired by St Ives Group plc to establish a new digital solutions pillar within the groups Marketing Services division, which will provide support and investment to accelerate Amaze’s growth and expansion into new territories.
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About the Travis Perkins Group:

The Travis Perkins Group is the UK’s leading company in the builders' merchant and home improvement market, and the UK’s largest supplier to the building and construction market. The Group operates 17 businesses from more than 1,900 sites across the UK, and employs approximately 24,000. With a proud heritage that can be traced back over 200 years, our employees are continuing that tradition by helping to build Britain.

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Published on: 5:26PM on 4th June 2013