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Since 1934, The British Council has been promoting cultural and educational relationships between the United Kingdom and abroad, striving to share the best the UK has to offer in the Arts, language, and education. In line with their Royal Charter, the Council aims to transform education systems, develop creative talent, and increase opportunity and employability through English. A registered charity, The British Council helps talented people worldwide to learn about and experience creativity and excellence from the UK, creating trust, prosperity and security for the people of the UK and the many countries they work with around the world. Tug has been appointed to develop The British Council’s social media brand strategy.

David Blundell, Social Media Manager at The British Council said “The British Council asked Tug to conduct a global social media listening audit and review our social media activity in a number of different markets. These guys really understood our objectives and provided us with some excellent insights and analysis that will help to define our global social media strategy. We have since asked Tug to work with us on developing this strategy further and I’m really looking forward to working more with such a dynamic and knowledgeable team”.

Ben Romberg, Social Media Director at Tug said: “Social media is an increasingly important medium for connecting culture and society to institutions and governments using digital technology. Tug welcomes an opportunity to help bridge the gap between audience participation and cultural attribution by working with the British Council to develop a global approach to their social media output.”
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For more information please contact Hannah Melbourn @ Tug
(hannah.melbourn@tugagency.com or 0207 033 6933)
About Tug: Tug is an award-winning, Shoreditch-based creative search marketing and social media agency. Founded in 2006, Tug is an original silicon roundabout company that breaks the mould by taking a left-brain-right-brain approach to social media, SEO, PPC and display. The agency’s bespoke creative search marketing programme builds brand awareness, new media opportunities, lead generation, strong ROI and business growth for diverse clients like Aon, Wonderbra and Dairy Crest. Tug’s ability to combine robust planning and execution with creative ideas and technology has earned the agency seats on both the IAB and DMA search marketing councils. Services include: SEO, social media, PPC, display, affiliate management, analytics and conversion optimisation.

Published on: 3:29PM on 5th June 2013