Award winning Halifax-based creative digital agency, INK Digital, have launched an online learning simulation website for The University of Manchester’s School of Nursing, Midwifery and Social Work.

The website is a first of its kind for the University, allowing students to complete online assessments for patients through an online clinical skills simulator providing interactive video scenarios to help learn and practise key skills prior to work placements.

Sitting within the University’s secure server, the simulation website is only available to students and lecturers via a login and therefore creates a safe environment for learning and practice. Each stage of the student’s practice assessment is timed and correct answers are required in order to move onto the next scenario and build up a full patient analysis.

The site cleverly stores information from each student’s profile, which lecturers can then access to offer advice and solutions if incorrect answers are attempted. Students can also chat online through the site to receive peer-to-peer support throughout.

Helen Darlington, Head of Creative Strategy at INK Digital, says: “We are absolutely delighted to launch such a fantastic first for the University of Manchester. The bespoke learning platform combines pressurised situations with video content, creative multiple choices providing the student with an excellent assessment environment. The powerful back end stats engine we’ve developed also provides the lecturers with an overview of how their students are performing and where additional help and guidance is needed. Lecturers Andrew Hall and Colin Steen at the University of Manchester have been a delight to work with and we have high hopes for this brand new learning platform.”

Due to the success of the project, the online learning simulation website has been shortlisted internally at the University for an award for innovation in teaching and learning.

You can view a demo video of the learning simulation website at

For more information on INK Digital and to take a look at some of the other exciting projects the guys and gals are busy working on, visit or chat to them on 01422 399420 or at


Notes to editors:

About INK Digital
INK Digital is a Halifax based digital agency specialising in interactive digital solutions from websites and email marketing campaigns to mobile sites and applications. They deliver user focused solutions that respond to client’s recommendations and have been voted the UK’s Best Digital Agency at the RAR Awards 2013.

About The University of Manchester
The University of Manchester’s School of Nursing, Midwifery and Social Work is recognised as one of Europe’s leading nursing education and research centres and is located in a state-of-the-art building at the centre of the University’s campus. With both a national and international reputation for teaching and research across nursing, midwifery, social work and related disciplines, the School was also placed top of the table for nursing and midwifery research in the UK Research Assessment Exercise (RAE).
The University of Manchester, a member of the Russell Group, is one of the largest and most popular universities in the UK. It has 20 academic schools and hundreds of specialist research groups undertaking pioneering multi-disciplinary teaching and research of worldwide significance. According to the results of the 2008 Research Assessment Exercise, The University of Manchester is one of the country’s major research institutions, rated third in the UK in terms of ‘research power’. The University had an annual income of £809 million in 2010/11. (

For more information, contact Hollie Wilcox at or call 01422 399420.

Published on: 12:07PM on 6th June 2013