The AA, automobile association, has appointed i-level to handle its planning and buying digital media account with immediate effect, with the first work for the brand launching on Wednesday 1 June 2005 with a campaign across the AA’s full business portfolio.

i-level’s brief is to continue to grow and improve the role and ROI of digital marketing channels for the AA’s three core businesses: Roadside Recovery, Insurance and Loans.

Ed Ling, strategic development director at i-level added, “Online already represents a significant channel to market for the AA, and we're delighted to have the opportunity to work with them to build upon this and help take it to the next level".

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For further information, please contact:
Lorette Nettar, i-level PR 07968 521 684 / e:

About i-level
i-level launched in April 1999, and is Europe’s largest independent online media buyer. It is a digital marketing company, specialising in media planning and buying on the internet, email and mobile devices. The agency’s clients include the centralised account for Central Office of Information (COI) – one of the largest spenders of online advertising in the UK – Orange, BBC, BSkyB, smile,, William Hill, Interflora and James Villas.

The senior management team includes Charlie Dobres and Andrew Walmsley, co-founders; Faith Carthy, group managing director and Ed Ling, strategic development director. The agency has 70 full time staff, its billings for 2004 was £30m.

i-level was awarded “Agency of the Year” three times by Revolution, once by Campaign, it received the inaugural “Specialist Agency of the Year” award from Media Week 2004, and appeared in Sunday Times best small companies to work for 2004 and 2005.

Published on: 12:00AM on 31st May 2005