The Institute of Direct and Digital Marketing is giving students the opportunity to develop skills in digital marketing in a week long course – and all free of charge.

The initiative aims to give participants knowledge of digital disciplines within a real life marketing brief and will take place at the IDM in Teddington, South London, from the 24th to 28th June. During the week, students will visit a top London marketing agency, network with influential industry professionals and explore the range of careers available within marketing.

The event is sponsored by several companies including Nottingham based, nationally recognised digital agency Hallam Internet and globally recognised advertising agency Ogilvy.

Susan Hallam, CEO of Hallam Internet, will teach the search engine optimisation (SEO) element of the course.

Of the initiative, Susan said – “I’m a firm believer in the value of students and am delighted to be part of this fantastic educational opportunity. Too often these days, we hear negativity toward university courses which teach the arts, including marketing. But it is often the students of these courses that display the kind of smart, critical thinking you need to succeed in today’s job market. I’m proud to show my support of students by delivering the SEO course and by sponsoring the event itself.”

The event coincides with a difficult time for UK universities, with increased fees and struggling job markets putting more pressure on courses being offered and opportunities becoming available to students and graduates.


About Hallam Internet
Since 1999, digital marketing agency Hallam Internet has been working with its clients to deliver successful search engine optimisation, pay per click, email marketing, and social media marketing campaigns. Hallam Internet is committed to delivering ethical search marketing to assist its clients in reaching their business goals. Call +44 (115) 948 0123 or visit for more information how Hallam Internet's experts can help your business to get smarter using the Internet.

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IDM Summer School:

For images and more info, please contact or call Laura Hampton on 011594801523.

Published on: 10:37AM on 14th June 2013