London, UK, June 4, 2013 – Teradata Corporation (NYSE:TDC), the global leader in analytic data platforms, applications and services, today announced its positioning in the “Leaders” quadrant of the “Magic Quadrant for MultiChannel Campaign Management” (MCCM) report by industry analyst firm Gartner, Inc. The report was written by Adam Sarner and Julie Hopkins research directors at Gartner, and was published May 30, 2013.

A complimentary copy of the Gartner MultiChannel Campaign Management Magic Quadrant report is available for download by clicking here

Gartner Magic Quadrants evaluate category vendors on their “ability to execute” and “completeness of vision.” Teradata, which has been positioned in the “Leaders” quadrant of the MCCM report every year since the study began in 2006, believes its placement reflects long standing marketplace receptivity to its Customer Interaction Management (CIM) solutions and underscores its solid strategic direction for Integrated Marketing Management overall. In addition to Customer Interaction Management, Teradata’s solutions for Data Driven Marketing comprise Marketing Operations, Digital Messaging, analytics and data warehousing capabilities that help customers drive more effective marketing performance.

According to the Gartner report, “MCCM leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, as well as for integration with digital marketing. “Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

“Clients running Teradata’s Customer Interaction Management and digital marketing solutions include many of the most advanced and sophisticated companies in the world. These firms are embracing Data Driven Marketing in earnest, and they’re moving forward with us aggressively because they know Teradata will help them engage with their markets, lead in their industries and continuously deliver solid, measureable marketing results,” said Gonzalo Hidalgo, general manager, IMM/Customer Interaction Management, at Teradata Applications.

About The Magic Quadrant

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About Teradata

Teradata Corporation (NYSE: TDC) is a global leader in analytic data platforms, applications and services that empower organisations to make the best decision possible for competitive advantage. Teradata’s market-leading Integrated Marketing Management (IMM) solutions advance the productivity and performance of marketing organisations through a data-driven approach that simplifies the complexity of today’s rapidly changing marketing environment. To learn more about Teradata Applications, visit

Published on: 3:58PM on 17th June 2013