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11th June 2013: Top Right Group, the business-to-business multiplatform media group, has signed a deal with consumer intelligence specialists, Sky IQ, to help overhaul its marketing and customer insight processes.
Top Right Group includes three standalone businesses: i2i Events Group, which runs global exhibitions and large scale events; foresight business 4C Group; and EMAP, the brand-led news, insight and events unit.
Sky IQ’s overall objective is to help drive Top Right Group’s revenues by; increasing its customer retention, improving cross-sell and up-sell opportunities, and creating enhanced operational efficiencies.
As part of its work, Sky IQ is building a deeper understanding of the channels which influence customers for each Top Right division. Sky IQ have developed a marketing intelligence platform that will allow Top Right Group to identify on-going actionable insights about its customers and ultimately deliver data-led marketing campaigns to reach them more effectively. The project has been delivered on time and to budget and the platform will now be self-serviced by Top Right Group.
“Working with Sky IQ is already empowering us to achieve new levels of sophistication in customer analytics and campaign effectiveness,” said Paul Coxhill, digital marketing and insight director, Top Right Group. “Having a holistic view of our customers is essential to creating an unforgettable experience and aiding retention. Not only is Sky IQ tailoring its marketing tools to suit our needs, but through consultative advice and training it’s providing an approach to data-led customer campaigns that, over the longer term, our staff will be able to deliver themselves.”
“Top Right Group has always been an ambitious organisation, and is even more so following the restructure. Maximising its use of marketing channels to drive growth is critical for it to continue its success,” said Stuart Johnston, deputy managing director, Sky IQ. “This new partnership is a significant win for Sky IQ and we look forward to a working and innovating together.”
About Sky IQ
Sky IQ, a wholly-owned subsidiary of BSkyB, specialises in helping clients track customer data across a number of channels to provide them with a fuller picture of their consumers. This data-driven insight can be used to inform future marketing campaigns and steer strategy and investment.
Tel: +44 (0)207 861 1627
Notes to Editors:
Top Right Group is a business-to-business multiplatform media group, providing critical analysis, opportunities and fresh ideas that assist customers to improve their top line business performance. It is a profitable, growing, private-equity backed business with a strong vision for the future.
Top Right Group owns i2i Events Group, a leading exhibitions and large scale events business including Lions Festivals, which organises International Festivals of Creativity worldwide; 4C Group, a portfolio of world class information services brands; EMAP, a progressive, brand-led media company delivering paid-for subscription content and live events; and Media Business Insights Limited, which manages leading film and photography brands Broadcast, Screen International and shots.
Top Right Group’s businesses and brands provide actionable information, analysis and vital foresight to the retail, infrastructure, design, media, fashion, architecture, home and gift, renewables, health, education, government and creative sectors. Their common purpose is to provide customers with the ability to generate greater revenues. Operating across different geographies, sectors and platforms, they enable their customers to improve performance and do business more effectively. Whether through providing inclusive access to key decision makers, end users and prospects, market leading subscription content, must-attend trading events or celebratory awards ceremonies, they are trusted to provide clear insights and valuable opportunities that really make a difference for their customers.
Published on: 5:13PM on 18th June 2013