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SapientNitro announced it has won a Gold Mobile Lion for RBS GetCash, an innovative service for Royal Bank of Scotland’s mobile app that allows customers to withdraw money without their bank cards. GetCash took the Gold award in the Mobile ‘Services’ category at the 60th Annual Cannes Festival of Creativity, the most prestigious international advertising and creativity showcase that draws more than 34,000 entries from all over the world.
Created by SapientNitro, in collaboration with Nile and Monetise Group, GetCash is a breakthrough mobile service for RBS customers. Recognizing that today’s always-on consumers are more likely to remember their mobile phones before their wallets when leaving home, GetCash delivers a unique 6 digit time-sensitive code that can be used to withdraw money from any one of over 8,000 ATMs across Britain. The code can be shared with friends or family via text, and provides an instant solution for both forgotten wallets and lost cards.
The Cannes Mobile Lions rewards the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria is based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).
“GetCash has generated an overwhelming reception from customers and elevated RBS’s profile as a customer-focused innovator in a crowded marketplace,” said Malcolm Poynton, Chief Creative Officer, Europe, SapientNitro. “GetCash is the first in a series of digital breakthroughs that bring RBS’s ‘Here for you’ storyscape to life. It’s exciting to see that lead to a Gold Lion in the mobile category for 2013.”
SapientNitro’s GetCash entry:
View all the Cannes Lions award winners, shortlists and entries:
Published on: 12:12PM on 20th June 2013