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Quba & Co and Gibe Digital are pleased to announce that they have won the award for ecommerce innovation at the BT Retail Week Technology Awards held on Wednesday 19th June 2013.

The nomination was for the work on the ‘Create Your Own’ (CYO) jacket and bag tools for Quba & Co’s website.

Together Quba & Co and Gibe Digital beat off competition from the likes of John Lewis, Nicole Farhi, Crew Clothing, Lloyds Pharmacy and Arsenal FC. Winning the award has recognised the hard work and dedication involved with the project and underlines Gibe’s innovative approach to get business results.

The new CYO functionality has been a great addition to the Quba & Co website with jacket revenue increasing 120% in the two months post launch to the end of December 2012 in addition to the 106% increase in units sold for the same period.

The customisation tools allow users to build their own jacket or bag with almost infinite options for numbers, letter, badges, embroidery, linings and colours.

The tools themselves are built using HTML5 canvas technology and JavaScript which ensures the tool is optimised for web, tablet and mobile devices without the need for flash. The tools are built to be scalable so that new products and their various customisation options can be added quickly and cost effectively.

John Williams, Ecommerce Manager of Quba & Co said of the award; ”We’re so pleased to beat some of the major retailers to win this award. This award underlines Quba & Co’s ambition to create digital innovations and lead the way with our customisable products“.

Pete Williams, Managing Director of Gibe Digital also commented; “ This award is recognition for the great work we’ve been doing at Gibe. We’re really pleased that the CYO tools have been so successful for Quba & Co and look forward to working on more projects with the Quba & Co team”.

About Quba & Co and Gibe Digital

Quba & Co, is a Salcombe based clothing manufacturer with a chain of retail premises across the South of England. Built on inspiration from the traditional Sail making business’ of the 1900’s and formed in 1996 with the idea of producing unique and striking jackets, bags and accessories made from new and recycled sailcloth.

Gibe Digital is a digital marketing agency based in Bristol, specialising in luxury travel and retail, they build some of the most inspiring and informative CMS and ecommerce sites that deliver real results for clients and consumers. Founded in 2009 by Pete Williams and Steve Temple, the goal of developing the best sites for clients that deliver a unique user experience and meet the challenge of businesses across the country, has always been the aim. The team has grown over the last 4 years and clients include the likes of Nestle, Quba & Co, Pashley, Armit Wines, Floris London, The Oxford Ski Company, Really Wild Clothing and Chatham Marine. For more information see www.gibedigital.com

For more information on this announcement please contact, Nick Charles via nick.charles@gibedigital.com or on behalf of Quba & Co, adele@woodthorpecomms.com

Published on: 12:22PM on 24th June 2013