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London, 27 June 2013 – The Bauer Media Group (BMG), owner of influential multi-platform brands including heat, Grazia, Empire and Motor Cycle News has chosen real-time lifecycle marketing company Magiq to help develop its customer acquisition strategy.
The focus of this new relationship will initially be to recover revenue lost in abandoned baskets and longer term, to enhance its customer relationships by using Magiq’s unique lifecycle marketing service.
BMG will be using Magiq’s LifecycleMAGIQ platform, which provides real-time visibility of each visitor’s actions, whether on mobile, tablet or desktop. The service builds and maintains profiles for every visitor, based on their interests and behaviours; so, for example, it knows when a visitor has dropped a basket, and can instantly deliver a relevant follow-up action for that visitor. These actions include the triggering of automatic emails offering discounts upon the visitors’ next visit, and the serving of targeted banners to coax customers to complete their purchase – but at the same time ensuring that unnecessary discounts are not offered.
Simon Blanchard, BMG’s Head of Data and Online Marketing, said: “Our aim is to recognise each of our customers – if we have seen them before, where they originate from and which of our brands they are interested in. Armed with this information we can give them a more personalised and relevant experience. Historically, the site has been very UK-centric, but by using Magiq we can now, in real-time, deliver targeted content and offers, which will improve engagement, the customer experience and sales. The functionality of LifecycleMAGIQ will also enable us to step back and concentrate on strategy, rather than getting bogged down in the nuts and bolts of running interactive campaigns. Magiq’s built-in analytics also lets us see how much money each campaign is making second-by-second, so we know if our campaigns are working.”
Malcolm Duckett, CEO at Magiq, said: “An abandoned basket is not a sign of failure. Rather it’s the signature of an opportunity. A visitor who picks up, inspects and drops an item in their basket is demonstrating a level of interest in the item that the business shouldn’t ignore.”
Duckett continues, “We are really excited to be working with BMG to demonstrate how lifecycle marketing can deliver great returns for a business across their iconic magazine and radio brands as well as traditional e-commerce sites.”
About Bauer Media
A leading UK media group, with interests spanning magazines, radio, TV, online, live events and mobile. The company aims to connect audiences with excellent content whenever, wherever and however they want.
• Its award-winning portfolio of influential media brands includes Magic 105.4, heat, Metro Radio, Closer, Kiss, GRAZIA, EMPIRE, Q, Cool FM, KERRANG!, Radio Clyde, MCN, Key 103 and FHM: all delivering must-have entertainment and information to diverse and valuable audiences.
• Bauer Media publishes 53 leading magazine titles, over 40 of which were launched by the company.
• More than 13 million people a week listen to a Bauer Media radio station. Bauer Media is also home to the number one commercial digital station - The Hits Radio.
• Box TV, a JV between Bauer Media and Channel 4 runs seven music channels, including Smash Hits, Kerrang! Magic, Q, Kiss and the number one music TV channel - 4Music.
• Bauer Media's on-line businesses have more than 10 million users, visiting some 48 unique brand sites.
Bauer Media is a wholly owned subsidiary of Bauer Media Group, a privately owned media empire offering more than 320 magazines worldwide, as well as TV and radio stations. For more information, please visit www.bauermedia.co.uk. For subscriptions and gift ideas, please visit www.greatmagazines.co.uk
MAGIQ is the real-time lifecycle marketing company dedicated to helping businesses ‘market like a megabrand’, with its powerful, affordable and effective web personalisation and lifecycle marketing services.
For full details of LifecycleMAGIQ and the full range of services on offer from MAGIQ, please visit www.magiq.com.
Published on: 10:43AM on 27th June 2013