Carlsberg UK has appointed global marketing and technology agency LBi to work on a series of digital initiatives across its portfolio of brands.

LBi will now collaborate with Carlsberg UK on a number of digital projects aimed at ensuring that its portfolio of brands (including Carlsberg, Tetley, Somersby, San Miguel and Tuborg) has a world-leading digital presence across multiple media channels.

The first activity to be launched as part of the new relationship will be a social media and branded content initiative for the lager brand San Miguel Fresca.

Jonathan Dee, Marketing Controller at Carlsberg UK, said: “We chose to work with LBi because of their outstanding strategic thinking, their creative excellence and above all their understanding of our business challenges. We’re really looking forward to working with them as we work to create a best-in-class digital presence in the UK.”

Michael Islip, Managing Director at LBi, said: “We’re thrilled to be working with Carlsberg to help the company realise its digital ambitions across its portfolio of brilliant brands.”

Published on: 11:08AM on 27th June 2013