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2 July 2013, Singapore -- Econsultancy has today announced a brand new best practice guide, focused on the use of content marketing in South-East Asia. The 47-page report looks at some of the region's best content marketing case studies, as well as how organisations should structure their content marketing efforts.
The report is a comprehensive guide to the specific challenges and opportunities relating to content marketing in the ASEAN region. The guide, authored by experienced digital marketing consultant Chris Lee, is essential reading for both in-house marketers and agency professionals based in South-East Asia, as well those outside the region looking to enhance their content marketing efforts across ASEAN.
The report explores the role of search, social media and mobile in the spread and performance of content, as well as what motivates businesses and consumers alike in the ASEAN region to respond to calls to action.
It covers the major content types individually to assess their potential benefits, chiefly:
-) Content formats: The different types of content available to marketers, including written, visual and audio content.
-) Content distribution: The marketing channels available for publishing and distributing content.
-) Content measurement: What impact is your content having on both target audiences and your own business goals? How can you set and hone key performance indicators (KPIs) so that you can continually improve your content output, amplification and engagement?
Chris Lee, author of the Content Marketing in South-East Asia Best Practice Guide, says: “For content marketing to work, the target audience has to be at the heart. Marketers need to step away from the brand and look objectively at what they would want to know, learn and enjoy when they themselves are a target audience for other brands. There are a lot of cultural sensitivities (around religion or ethnicity) to consider when devising content marketing strategies for South-East Asia, and let’s not forget that many countries have more than one language, so the sheer diversity of ASEAN as a region is a challenge in itself.”
Alex Shaida, VP Asia at Econsultancy, added: “What works in the US and Europe does not necessarily translate to ASEAN. Some countries in South-East Asia might have a technological edge, but not necessarily market boldness, readiness and budgets to push new initiatives through. Those looking to act in this diverse and well-connected market need to understand cultural and linguistic nuances, and really think mobile-first when it comes to strategy.”
Get this guide:
The Content Marketing in South-East Asia Best Practice Guide is available for Econsultancy subscribers to download here:
For more information about this report, contact:
Monica Savut, Senior Research Analyst, Econsultancy
monica.savut AT econsultancy.com
+44 (0) 207 269 1450
Econsultancy helps clients achieve digital marketing and ecommerce excellence through access to intelligence and capabilities development resources. These include premium subscriptions, research, training and elearning, consulting and events. Founded in 1999 and with over 190,000 registered users worldwide, Econsultancy is a leading authority in its field. Every day, it enables clients to make better decisions, find the best suppliers, look smart in meetings and accelerate the growth of their organisations through digital.
Published on: 3:30AM on 2nd July 2013