Tesco have been working closely with FusePump for over a year now in areas including F&F, Tesco Mobile and Tesco Direct. Now Tesco have decided to expand their services with FusePump to improve their existing e-commerce marketing programme for Tesco Wine by the Case.
The FusePump feeds will be used to help Tesco improve their performance in email, retargeting, Google shopping and affiliate campaigns.
As part of these e-commerce marketing services, FusePump will be building Tesco Wine by the Case a dedicated Wines data feed, which will enable them to integrate their product inventory into Google Shopping. The new feed will also help to improve the quality of product listing ads for Tesco Wine by the Case, which will enhance their visibility within this channel.
FusePump are also providing Tesco with a new data feed to help them develop their existing affiliate programme in partnership with TradeDoubler.
Tesco affiliates will now have access to a brand new FusePump FeedCreator tool specifically for wine. This can be found via the FusePump performance marketing hub, which offers a single location where all promotions, news and information from Tesco are stored. The hub also gives affiliate marketers a simple way to contact Tesco and TradeDoubler.
The FusePump affiliate tools help publishers to personalise their affiliate marketing and tailor it towards their audience. Using the dedicated FeedCreator, affiliates can select specific categories and products from within the Tesco Wine by the Case product feed.
Phillip Bennett, Marketing Manager for Tesco Wine by the Case, explains what they hope to achieve by using the FusePump tools:
“The FusePump performance marketing hub has already proved a success for Tesco Direct and now that Tesco Wine by the Case affiliates can also access an equally high-quality data feed – all within the same place – the whole process is much simpler. We’re looking forward to seeing the results of our affiliate programme now we have switched over to the FusePump feed.”
Stephanie Wong, Client Services Account Manager at FusePump, is pleased that Tesco Wine by the Case has come aboard:
"Tesco already had a Wines feed available for affiliates, so the fact they have chosen to invest in improving this avenue shows the need for expansion in this area, as well as their confidence in FusePump’s e-commerce marketing services."
FusePump aim to make multi-channel marketing simple and profitable for online retailers, including those in the travel, retail and telco sectors. As well as FusePump’s e-commerce marketing platform, which allows websites to analyse product performance in the major online channels, FusePump also provide performance marketing tools to simplify affiliate marketing. These tools help to improve the consumer shopping experience by delivering a relevant and consistent user journey across all online channels. www.fusepump.com
Founded in 1919 by Jack Cohen, Tesco has grown from a market stall in London’s East End, to a multinational business, operating in 12 countries around the world and employing more than 500,000 people. No longer just a grocery store Tesco services now include Tesco Bank, Tesco Mobile and Tesco Wine by the Case. www.tesco.com
Published on: 11:46AM on 11th July 2013