A Gift From The Gods, a successful retail brand specialising in female fashion, accessories and gifts, has selected Berkshire-based award-winning ecommerce agency Metakinetic to become its new marketplace management provider.
The brand was born at the height of the 90’s dance scene, and today A Gift From The Gods is still dedicated to making each and every customer feel like a goddess. The fashion retailer offers a wide range of fantastic clothing items, affordable handbags and accessories, all created using their own exclusive designs and branded with their distinctive ‘A Gift From The Gods’ logo.
Award-winning full service ecommerce agency Metakinetic has been appointed to provide the brand with multi-channel marketplace management after a highly competitive pitching process. The ecommerce agency demonstrated its personal approach, which impressed Company Founder Jane Reucroft, along with the company’s marketing expertise and pro-active approach to the project. A Gift From The Gods joins Metakinetic’s extensive repertoire of retail clients that includes Hingstons, Soho’s, 118 Golf, Less Bounce, Andertons Music Group, Laverstoke Park and Daily Mail Shop.
The project will be managed by Metakinetic’s team of digital marketing specialists, and will involve data integration with channel marketing software solution Lengow to allow greater product visibility across a wide variety of channels. Opting to manage the brand’s product listings through Lengow will allow Metakinetic to spend more time focusing on planning and campaigns, optimising individual product listings to increase ranking and conversion rates, as well as providing a very cost-effective solution.
A Gift From The Gods will benefit from the outsourcing of its marketplace management, increasing the time available to focus on the brand’s unique product design and brand direction, allowing for the continued innovation and development of the product portfolio that has made A Gift From The Gods so popular with its customer base to date.
Brand Founder Jane Reucroft remarked that ‘I was very impressed with Metakinetic’s clear understanding of the project, their knowledge of the marketplaces and their willingness to cater to the specific requirements I had, with the flexibility to evolve their service in line with the needs of the business. It was important to find a partner to work with the brand on a long-term basis.’
Darren Bull, Director of Metakinetic, commented ‘We are absolutely delighted to have been appointed by A Gift From The Gods to manage marketplaces for the brand. Multi-channel commerce continues to be a key focus for many online retailers who are choosing to outsource in order to concentrate their efforts on the improvement of the brand. We are committed to providing A Gift From The Gods with a genuinely effective management solution that will improve their ROI and also increase customer conversion. We are excited to develop our business relationship, and look forward to improving on the brand’s current ecommerce success.’
Jocelyn Kirby, Head of Marketing
DD: 0118 324 9000
A Gift From The Gods
Jane Reucroft, Founder & Director
Metakinetic is a full service ecommerce agency founded in 2005. Based in Wokingham, Berkshire, with a team of 20 specialists, Metakinetic provides creative, technical and marketing services to a wide range of online retailers.
Focusing on quality, support and delivering results, Metakinetic helps its clients increase ecommerce sales and reduce operational costs. Metakinetic has worked with clients that include Daily Mail Shop, River Island, 118 Golf, Sohos, Laverstoke Park Farm and award-winning sites Hingstons and LessBounce.
Metakinetic won an ECMOD Ecommerce Supplier of the Year Award, won best in category for its client Hingstons in the Venda ECMOD Direct Commerce Awards, appears on the Recommended Agencies Register (RAR) for achieving a high level of client satisfaction, was a 2013 RAR Awards finalist, was ranked 25th largest digital agency in the Wirehive100, and shortlisted for a fast growth award, and has staff members that write for a variety of industry publications, including Econsultancy, Direct Commerce Magazine and Digital Marketing Website, Fourth Source and has been involved in judging the Web Marketing Association’s WebAward. Metakinetic is also one of the founding companies of Berkshire Digital, a Berkshire-based non-profit community that organises events for businesses interested in all aspects of digital.
Metakinetic is a Microsoft Gold Certified Partner, Google Adwords Certified Partner and a Znode Gold Implementation Partner.
About A Gift From The Gods
At the height of the 90's dance music scene, club nights run by blokes were springing up everywhere; they pretty much had it all sewn up. But, we at A Gift From The Gods thought, we can add some sexiness, some sparkle.
At our club tour nights for female DJ's, fashion conscious female clubbers asked for our T-Shirts with the A Gift From The Gods logo on so we printed more up and said yes, here you go. We're still at it and the range has grown with us!
Several years on and the collection has evolved with us. Our customers now love our handbags, belts, T-Shirts, purses.
Published on: 2:38PM on 15th July 2013