Award winning digital agency INK Digital and creative branding company NextBigThing have joined forces to launch the new website for London’s iconic landmark, The Leadenhall Building.
Nicknamed ‘The Cheesegrater’ due to its distinctive profile, The Leadenhall Building is sandwiched between The Gherkin and Lloyds of London and has been designed by Graham Stirk, partner at world-renowned architecture practice Rogers Stirk Harbour + Partners.
Halifax based INK Digital and London’s NextBigThing have formed a strong partnership to develop the digital presence for this exciting and incredibly innovative project for commercial real estate companies British Land and Oxford Properties.
The website (http://www.theleadenhallbuilding.com/) features a clever responsive layout with auto scaling image galleries, interactive maps and floorplans as well as displaying the unique views available from each individual floor of the building. The site also includes integrated social media features, with an image upload function for inclusion on the Leadenhall Building Pinterest boards as well as scrolling Twitter feed and Pinterest board widgets.
Working to incredibly tight deadlines, the new site was launched in time for the building’s main milestone, the Topping Out Ceremony which was attended by Boris Johnson, Mayor of London, and celebrated the construction reaching its 224-metre height.
Helen Darlington, Head of Creative Strategy at INK Digital, said "Working with NextBigThing on this amazing project for British Land and Oxford Properties has taken long nights, weekends and hard graft to fit within the very tight timescales; but it’s been a joy. The teams have been a pleasure to work with and strong relationships have been forged throughout.
"The result is a beautiful, elegant site which has kept its target audience at the heart while also encouraging user generated content from skyscraper enthusiasts. We hope there are many more opportunities to work together in the future."
Notes to editors:
About INK Digital
INK Digital (www.inkdigitalagency.com) is an award winning digital agency specialising in interactive digital solutions from websites and email marketing campaigns to mobile sites and applications. They deliver user focused solutions that respond to client’s recommendations and have been voted the UK’s Best Digital Agency at the RAR Awards 2013.
NextBigThing work with some of the world’s largest brands who benefit from the quality of the company’s creative product. Whether it is creating a brand from scratch or revitalising an existing brand, NextBigThing deliver bespoke creative solutions that really make a difference.
About British Land
British Land is one of Europe's largest Real Estate Investment Trusts (REITs) with total assets, owned or managed, of £16.4 billion (British Land share £10.5 billion), as valued at 31 March 2013. Through their property and finance expertise they attract experienced partners to create properties and environments which are home to over 1,000 different organisations and receive over 300 million visits each year. Their property portfolio is focused on prime retail locations and London offices which attract high quality occupiers committed to long leases. Following their purchase of Paddington Central, their occupancy rate of 96.5% and average lease length to first break of 10.7 years remain among the highest of the major UK REITs.
About Oxford Properties
Oxford Properties Group, the real estate arm of the OMERS Worldwide Group of Companies, is a global platform for real estate investment, development and management, with over 1,300 employees and approximately $22 billion of real assets that it manages for itself and on behalf of its co-owners and investment partners. Established in 1960, Oxford was acquired in 2001 by OMERS, one of Canada's largest pension funds with over $60 billion in assets. Oxford has regional offices in Toronto, London and New York, each with investment, development and management professionals who have deep real estate expertise and local market insight.
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Published on: 11:23AM on 19th July 2013