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Speedo International has appointed digital marketing agency iCrossing to handle its global SEO and SEM strategic framework.

iCrossing will produce a global governance framework that can be implemented around the world to ensure consistency in search across more than 20 territories and will support the strategy both on and offline.

The agency will work closely with the brand's global marketing teams, coordinating all marketing activity across the territories from their UK offices.

Johan Enstrom, Global Digital and Media Marketing Manager, Speedo said: "We worked with iCrossing on a successful ecommerce campaign during July and August 2012 and were impressed with their expertise and dedication to help us deliver communications that appealed to our audience. We are looking forward to working with them on this new project."

Mark Iremonger, Chief Strategy Officer, iCrossing UK said:"Search is an intrinsic part of the customer experience and we are delighted to work with Speedo International to maximise effectiveness and minimise risk within search. Speedo is such an iconic brand it has every right to expect to dominate the search landscape across the globe, we will help them achieve this."

About iCrossing

Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven strategies to build connected brands.

The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognised brands as The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 900 staff in 18 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please contact us at results@icrossing.co.uk

Published on: 12:25PM on 23rd July 2013