Digital marketing agency iCrossing is celebrating success after picking up the award for Best Use of Search Marketing for its work with fashion retailer Boden at the Digitals Awards 2013.

The winning entry, Delivering Revenue through Non-Brand SEO, outlined how iCrossing used an innovative approach to help maximise efficiency from Boden’s search activity. In order to reach new customers and assist Boden in developing their business online, iCrossing created a campaign which generated a 900% increase in non-brand SEO revenue and a 28:1 return on investment.

The inaugural Digitals Awards celebrates, recognises and rewards excellence in digital marketing and ecommerce. The ceremony took place on 27th June 2013 at the Grosvenor House Hotel, Park Lane, with Dara O’Briain compering.

Jon Bigwood, Senior Acquisition Manager, Boden, said:“Almost three years ago, we asked iCrossing to help us raise awareness of and drive traffic to the Boden website. Within that time, they delivered a hugely successful cost effective SEO campaign, achieving us first page Google UK ranking for over 450 influential non-brand keywords. The team continue to help us achieve the best possible performance from our search strategy and provide innovative, bespoke solutions that increase our ROI.”

Tom Jones, Chief Development Officer, iCrossing UK said: Boden are a well-loved and successful brand, who we are delighted to be working with; we are thrilled our work has been recognised for its contribution to Boden’s business

About iCrossing UK

Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven strategies to build connected brands. The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 900 staff in 18 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit or contact us at

Published on: 12:41PM on 23rd July 2013