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comparethemarket.com, one of the UK’s leading price comparison websites, has selected digital marketing agency, iCrossing, to manage its natural search activity following a competitive pitch. iCrossing has been appointed to integrate the brand’s SEO activity with their existing award winning marketing communications.
Mark Vile, Marketing Director at comparethemarket.com said: I’m delighted to have iCrossing on board. With their wealth of experience in search and expertise in digital marketing, the partnership will help us to further strengthen our position and drive growth for our brand in a competitive market.”
Mark Iremonger, Chief Strategy Officer iCrossing UK said: “comparethemarket.com is a much loved leader in one of the most competitive search categories in the UK. There has never been a time when there is a greater need for the UK public to save money on a range of products, so we are delighted to help comparethemarket succeed while at the same time making it easy for people to save money.”
About iCrossing UK
iCrossing UK is a digital marketing agency specialising in data driven strategies to build connected brands. The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.
iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.
iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 900 staff in 18 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.
iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.
Published on: 12:43PM on 23rd July 2013