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Simon Haynes fills key UK leadership role at the newly independent digital marketing technology provider, IgnitionOne, bringing experience in media technology solutions and client services.
LONDON – July 24, 2013 – IgnitionOne, a global leader in cloud-based digital marketing technology, has appointed Simon Haynes as UK managing director. The appointment comes closely after IgnitionOne announced it had completed a management buyout from former parent company Dentsu.
Haynes has over a decade’s experience in digital marketing and developing full spectrum digital media solutions. Haynes was instrumental in his previous role as managing director of Digilant Media (previously known as Adnetik) in reshaping their European operations.
“IgnitionOne is at a very interesting point in its story,” said Haynes “Clearly IgnitionOne has a strong offering – the integrated Digital Marketing Suite is a powerful piece of technology – and the recent buy-out gives the company the opportunity to really innovate and respond quickly to market needs.”
“Simon brings a wealth of knowledge and experience to the role as UK managing director,” said Stephan van den Bremer, European managing director for IgnitionOne “We look forward to welcoming Simon on board and know that he’ll be a huge asset to the team as we continue to grow the business globally and provide our clients with innovative digital marketing solutions.”
IgnitionOne offers social, paid search, display, marketing automation and attribution solutions centralised on its Digital Marketing Suite platform. The company purchased display network, AdJug, in late 2012 and announced it had completed a management-led buy-out from Japanese advertising and public relations company, Dentsu on the 2nd July 2013.
IgnitionOne® is a global leader in digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing SuiteSM (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross channel attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users on and off their website.
UK marketing manager
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Published on: 3:01PM on 24th July 2013