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22nd July, 2013 London, UK - Leading Digital Marketing Agency, Barracuda Digital, has been selected by UK footwear phenomenon, Fit Flop, to handle all of their online search positioning, both paid and organic across the UK, US and EU territories.
Barracuda will also work on remarketing and display campaigns, utilising their ability to book ads in real-time from the ad exchanges via the Barracuda Trading Desk and thus maximising client ROI.
Lee Faetz, Head of International Trading and OperationsGlobal Head Of Ecommerce for Fit Flop said: ‘Online is a primary focus for pushing continued growth of the Fit Flop brand. Working with the specialists at Barracuda, who are continually innovating in this field, we feel we can ensure maximise um reach and, with the ability to enter into real-time ad trading, guarantee drive ROI.’
Henry Lewington, Managing Director of Barracuda, said: ‘With Fit Flop having fast become a one of the UK’s favourite brands – even more so during the hottest summer in seven years! - we feel our innovative team at Barracuda are a great fit to ensure their online visibility is as strong as their offline.
Barracuda won the business after Fit Flop held a competitive pitch earlier this year involving several other agencies.
About Barracuda Digital – www.Barracuda-Digital.co.uk
Barracuda Digital is a London-based Search Engine marketing company with a proven track record in delivering huge sales growth for business through innovation and granular management. Barracuda were the first Google qualified agency in Europe, are a Google beta partner, an Econsultancy Platinum Supplier and publishers of the industry praised panguin-tool.com. Barracuda manage campaigns across, Tech, Travel, Finance, Retail, Gaming and Entertainment.

For further information and interviews, please contact:
Paul Athoe | Barracuda Digital | O. 0207 593 1830 | paul@barracuda-digital.co.uk

Published on: 5:31PM on 24th July 2013