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Amplience, the fast growing eCommerce technology company, has received £3.7 million of investment in its second round of fundraising. Led by Octopus Investments, funding has come from existing stakeholders and investors, and new investor Northstar Ventures.

The investment will be used by the company to finance continued international growth and for the further enhancement of RAMP (Rich Adaptive Media Platform), Amplience's solution for multi-channel retail customer experience management. Enhancements will include the roll out of responsive design friendly media and high performance digital asset management solutions.

The past 12 months have been very successful for Amplience. A series of high profile brands of all sizes, including: New Look, Mamas & Papas, Morrisons, Tesco, DFS and House of Fraser have adopted its platform. They join industry stalwarts Marks & Spencer, Waitrose, Halfords and Shell who have also put their trust in Amplience. Its innovative platform and technology is helping them stay ahead of the competition by enabling them to rapidly create compelling digital merchandising and marketing campaigns that work across all channels and devices, that inspire users to engage, interact and buy.

James Brooke, CEO of Amplience, explained: “2012 was a strong year for Amplience as we focused on developing our platform and expanding into new markets. We built additional technical functionality into our platform, including Dynamic Media, eCatalogs, Video Marketing, Mobile apps and In-store Media and have opened new offices in London, New York and Teesside.”

He continued: “This second round of funding will really help to take us to the next stage of our growth. Investing further in our platform will ensure that Amplience continues to be at the cutting edge of technical innovation. This combined with deeper penetration of our existing markets and expansion into more countries will attract an increasing number of enterprise, brand and retail teams to realise the power and importance of creating great digital experiences.”

Jo Oliver, Investment Director at Octopus, commented: “The team at Amplience is making great strides and we continue to be really excited by the business’ potential. The Amplience Platform is a proven technology, and the impressive list of major blue chip clients that the company has won is testament to the value it can deliver to its customers. We are looking forward to continuing to partner the business as it builds on its success to date.”

Michelle Cooper, Investment Manager at Northstar, added: “The management team at Amplience is very strong, and they have a real enthusiasm and a clear plan that is going to drive the company to success.”

Northstar Ventures invested in Amplience through its Finance for Business North East Accelerator Fund. This Fund is backed by the European Regional Development Fund and the European Investment Bank.

Published on: 10:51AM on 31st July 2013