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Selfridges have appointed international digital agency, STEAK, to manage their paid search activity.

STEAK will manage the luxury department store’s paid search and PLA activity across desktop, tablet and mobile devices. Using the agency’s retail expertise, campaigns will be re-launched using Google’s new Enhanced Campaigns functionality with a focus on the acquisition of new customers from non-brand searches. Tactics will include Ad Extensions, Google shopping search, remarketing and new AdWords betas as they become available.

“We are thrilled to be working alongside such a truly inspirational, flagship brand like Selfridges.

Selfridges share the same belief in quality of service as we do at STEAK and we are very proud to
have been invited to work with them on their digital efforts” explains Oliver Bishop, CEO - STEAK.

The partnership is on-going.

Published on: 4:46PM on 1st August 2013