Cricinfo.com Chooses Falk AdSolution|fx and Rich Media Adserver for Creative Delivery
World's leading cricket website runs targeted advertising capable of delivering sophisticated Rich Media campaigns. Increases advertising opportunities for UK cricket season, including "The Ashes"
London, UK - June 1st, 2005 - Falk eSolutions, a leading global provider of online advertising delivery and marketing management solutions, announced today that Cricinfo.com will be using Falk's AdSolution|fx tool to deliver online advertising and Rich Media campaigns. This summer promises to be the busiest English season in Cricinfo.com's 12 year history, as England take on Bangladesh, and then the Australians in the battle for the Ashes guaranteeing a surge in UK traffic from the millions of office-bound fans around the world following thier progress online. AdSolution|fx will be there to take care of all Cricinfo's client advertising requirements to these cricket hungry fans.
AdSolution|fx enables Cricinfo to take advantage of this anticipated increase in inventory with class-leading geo-targeted, flexible and scalable inventory management and comprehensive Rich Media capabilities. With over 2.5m unique users in the UK and over 300m ad impressions on average served per month, Cricinfo.com is the number one destination for cricket fans online. Existing clients such as Standard Chartered Bank, Emirates Airways, npower, NatWest, Jaguar and COI give Cricinfo and its' audience a unique position in the marketplace and the partnership with Falk enables advertisers to reach exactly the right audiences when they need to.
AdSolution|fx uses geographic and intelligent bandwidth targeting giving advertisers the opportunity to segment their audience and serve advertising directly and efficiently to their target users. Rich Media can be delivered automatically through multiple methods - instant, polite or streamed - depending on the user's bandwidth and the virtually unlimited file size of the creative. AdSolution|fx is the only Rich Media tool with automatic Falsh mapping built-in, allowing customers to quickly and easily run any IAB-compliant 3rd party Rich Media; saving time and resources with no need to re-code the advertising or re-map tracking codes. With comprehensive tracking across all Rich Media, AdSolution|fx provides advertisers with consistent and reliable advertising reports, reducing discrepancies and for the first time giving advertisers a level playing field with which to compare multiple creatives across different Rich Media vendors, sites and platforms.
With its' unique global audience of cricket fans, Cricinfo is well-placed to meet the demands of advertisers looking to reach a well-educated, affluent and loyal set of business professionals from around the world. Using geotargeting gives advertisers the opportunity to reach any specific group of users from any country. And AdSolution|fx enables Cricinfo to more easily place and manage sophisticated Rich Media advertising campaigns targeted according to the demographic and geographic nature of the audience.
"AdSolution|fx is the perfect tool for us to run advertising and Rich Media campaigns for our clients. We work with a great number of advertisers and agencies who require specialist targeting of specific groups of users and needed a tool that is not only integrated with the adserver but can produce real targeting. And we didn't want an off-the-shelf solution, we needed a proper partner that can support us and help us to deliver exactly what our clients require. Falk are doing that." said Alex Chamberlen, Head of Sales for Cricinfo. "The Ashes is an important series for our advertisers so we need to have the right solution for their needs. AdSolution|fx gives us the targeting our clients demand and doesn't lock us or them into any one particular Rich Media format. We can target and run just about anything the client wants much easier than before."
Vikash Mistry of Standard Chartered, one of Cricinfo's clients added "We need to reach audiences across Asia, Africa and the Middle East. Cricinfo's ability to target specific users has allowed us to customise advertising across different markets."
Jon Wade, UK Country Manager for Falk eSolutions said "Cricinfo is undoubtedly the premier cricket site on the internet and we are proud thatthey have chosen Falk's AdSolution|fx to run their advertising and Rich Media campaigns. We are delighted that they recognise AdSolution|fx's strengths in targeting, inventory management and Rich Media delivery. We are looking forward to the Ashes series to see just what kind of results their clients can really generate using AdSolution|fx."
With 15 million users generating over 300 million page views per month, Cricinfo.com is by far the world's favourite cricket site and is arguably the largest dedicated to a single sport and the leading dedicated sports site in the UK. Cricinfo.com is part of the Wisden Group, adding the reputation that goes with 140 years of quality cricket publishing.
About Falk AdSolution|fx
Falk's AdSolution|fx suite is a single-solution integrated set of online advertising delivery and management tools, engineered to provide customers with 100% Rich Media compatibility, automatic inventory optimization, sophisticated targeting, real-time reporting, and an easy-to-use online interface to improve ad serving performance, automate administrative workflow and reduce overall operating costs. The unique Rich Media Flash mapping tool can serve and track creatives built in multiple different formats, allowing the site owner to produce consistent advertsiser tracking reports across different creative types, thereby reducing discrepancies.
About Falk eSolutions
Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution(tm), AdSolution|rx(tm), AdSolution|fx(tm), and MailSolution(tm). The AdSolution|interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution delivers and manages over 18 billion ad impressions every month for hundreds of publishers, agencies and marketers worldwide including Cricinfo, Profero, Mattel, Sony Digital Pictures, NBC Universal, AtomShockwave, Zenith Optimedia, MediaCom, Universal McCann, and Mediaedge:cia. Learn more at www.falkag.com
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Published on: 12:00AM on 7th June 2005