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• New personalised digital experience created for restaurant customers

Pizza Hut Restaurants has today launched a new website for its customers, providing a connected and personalised experience for its users. The new website, built by Amaze, a leading marketing and technology consultancy, provides Pizza Hut Restaurants’ users with a completely fresh online experience with the brand on the EPiServer 7.1 platform.

The website has been designed to be fully responsive and accessible on all devices. It delivers personalised content based on the device used and locality of the user, as well as previous interactions with the site, via the Pizza Hut Restaurants CRM system. The site takes into account users’ history and pre-loaded selections depending on usage.

Customers’ locations are detected to identify the closest restaurant to the user, and menus and offers which are relevant according to the time of day are displayed. The site is integrated with a number of data systems including sales statistics - for example, the ‘top five pizza’ choices are displayed by each restaurant, city and region.

Later this year, as part of Pizza Hut’s continued 40th anniversary celebrations, the casual dining chain will roll out a full digital communications roadmap with Amaze, including social and search elements, of which the new dynamic website plays an integral role.

Kathryn Austin, Marketing Director, Pizza Hut Restaurants, comments, “The new website acts as our digital flagship restaurant, with a unique personalised feel for our users, which supports our business needs. The team at Amaze has captured the very essence of our approach to casual dining and translated the importance of locality into a clever and very personal user journey.”

Sandra McDowell, Director, Amaze Communications, comments, “We are thrilled to be working with such an established and well regarded high street brand. In developing a website that will help drive traffic, the team has created an extremely unique personalised experience, one that not only reflects the brand values of Pizza Hut Restaurants, but is an excellent example of designing and implementing a fully responsive solution that reflects user behaviours.”

For further information about Amaze, please visit www.amaze.com

Published on: 4:46PM on 6th August 2013