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TMW, the Intelligent Influence agency, has appointed Sean Bond to the newly created role of director of shopper marketing to lead and grow the agency’s shopper division, TMW Shopper.
Bond brings over 11 years of industry experience to his new role at TMW. A specialist in shopper marketing, Bond’s knowledge and experience also cover social media, mobile, sales promotion, augmented reality and planning, across a range of industry sectors including drinks, FMCG, retail and pharmaceuticals.
Bond joins from shopper marketing agency Mesh Marketing where he held the position of group account director. In this role his clients included Pernod Ricard UK, GSK and the Wrigley Company, for which he oversaw the high profile ‘Build the Rainbow’ campaign for Skittles and MAA award-winning ‘Now That’s Original’ campaign for Hubba Bubba.
In his new role, Bond will head up TMW Shopper, which currently counts Diageo and Unilever brands among its clients. As well as managing the shopper team, Bond will be responsible for developing the agency’s shopper marketing proposition and growing the division to meet increased client demand for shopper marketing expertise that form part of an integrated offering.
The appointment follows TMW Shopper’s success at this year’s Diageo Marketing Brilliance Awards and IPM Awards where the agency picked up accolades for its Gordon’s Great British Flavours and Diageo Endless Possibilities campaigns. Bond will report directly to TMW’s chief operating officer Chris Freeland.
Chris Freeland, chief operating officer at TMW comments, “More and more clients are looking to work with agencies that offer an end-to-end solution to their marketing needs. Shopper marketing is an increasingly important part of the mix and it’s essential that it ties in seamlessly with a brand’s broader marketing activity. Sean’s expertise in shopper marketing combined with his extensive understanding of digital and direct channels make him the ideal person to drive TMW Shopper forward.”
Sean Bond adds: “The opportunity to work with TMW’s Intelligent Influence approach really appealed. We have the tools here to get under the skin of shoppers and influence how they behave, and more importantly, how they spend. TMW has caught a serious dose of the ‘shopper’ bug which is something that we have in common. We recognise that in today’s market clients want to maximise their return on marketing investment and that understanding how and why shoppers buy is the way to go about doing it. The new offices in the heart of Soho with a roof-top terrace are just a bonus.”
Published on: 12:53PM on 8th August 2013