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Reiss has chosen marketing measurement specialist DC Storm to deliver multi-channel tracking, attribution and reporting. The insights supplied by DC Storm will provide Reiss with an in-depth understanding of its path to conversion. These insights will be used to power Reiss’ marketing and budgeting decisions as it looks to build its global customer base.

To aid Reiss’ on-going expansion and success, the premium global fashion retailer has chosen DC Storm’s unique combination of market-leading attribution technology and expert consulting to provide insight and analysis on its marketing performance. The move marks Reiss’ long-term commitment to an attribution and marketing measurement model that will equip its marketing team with the information they need to ensure future success.

Giedre Guntulionyte, Customer Acquisition Manager at Reiss said, “As we reach a critical stage of our expansion it’s crucial that we spend our marketing budget where it will be most effective. We’ve recently re-launched our site and it’s essential that we understand how it performs and optimise this going forwards. We chose to partner with DC Storm because of their unrivalled expertise in attribution and we’re confident they can provide us with the information we need to grow our business across the globe.’

Seth Richardson, CEO of DC Storm added, “We’re very excited to be working with such a well-renowned fashion retailer and are looking forward to helping Reiss find actionable insights in their data. We’re continually developing our technology and approach to attribution to provide marketers with more accurate insights and we can’t wait to use this knowledge to benefit Reiss.”

-ENDS-

Thursday, 15 August 2013

About Reiss

Since its foundation by David Reiss in 1971, Reiss has established a design philosophy centred on creating directional, design-led menswear, womenswear and accessories.
With an uncompromising commitment to delivering innovative and original products it fuses exceptional design, quality and value. Visit www.reiss.com.

About DC Storm

Founded in 2004, DC Storm delivers cutting edge marketing performance measurement solutions for leading online retailers. ‘Measured Success’ encapsulates the solutions that we deliver for our customers. It enables businesses that participate and compete in a multi-channel world to measure their business performance and to progressively move to data driven marketing and trading.

Measured Success is delivered through implementing data solutions that drive excellent businesses decisions to improve marketing efficiency and effectiveness. We currently work with over 1,000 websites worldwide, across all verticals, including Rakuten's Play.com, House of Fraser and lowcostholidays.com.

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Published on: 12:38PM on 15th August 2013