{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Manchester United's first game without their long serving Manager, Alex Ferguson, was the focus this weekend for a new campaign and website from Carphone Warehouse.

"Smart Bites" is a new initiative from the high street smartphone retailer to insert themselves into the social conversation around culturally relevant events, while also providing smart, graphically rendered tips and news to Smartphone enthusiasts.

Strategically and creatively lead by digital partners STEAK and 360i, in collaboration with social agency Cake, Carphone Warehouse ran tweets and Facebook posts commenting - with a smartphone twist - on the progress of Davie Moyes' first game in charge of a Premier League encounter.

Gareth Jones, Head of Online Marketing explains “With Social playing an important role in the future of SEO, it’s important for Carphone Warehouse that our digital strategy encompasses this ideology moving forward. STEAK and 360i were able to produce great content that put our brand in front of a wider audience which amplified engagement whilst driving SEO value.”

Daniel McIntosh, Group Account Director continued, “Although a different route for the brand, we felt that we needed to maximise the social opportunity presented by the game and it fell perfectly with the target audience. Reacting in real-time during such events not only increases reach, but instils faith and relevance amongst the audience.”

The launch of Smart Bites was a great success on the day, with the creative reaching over 500K impressions across Twitter and Facebook. The campaign will continue with the posting of a Smart Bite every day over the next 5 weeks, providing shareable, no-nonsense helpful content for the brand's consumers. Plans are underway to continue to develop the timely, culturally relevant commentary and further enter the retailer into the flow of their audiences’ social conversation.
Manchester United's first game without their long serving Manager, Alex Ferguson, was the focus this weekend for a new campaign and website from Carphone Warehouse.

"Smart Bites" is a new initiative from the high street smartphone retailer to insert themselves into the social conversation around culturally relevant events, while also providing smart, graphically rendered tips and news to Smartphone enthusiasts.

Strategically and creatively lead by digital partners STEAK and 360i, in collaboration with social agency Cake, Carphone Warehouse ran tweets and Facebook posts commenting - with a smartphone twist - on the progress of Davie Moyes' first game in charge of a Premier League encounter.

Gareth Jones, Head of Online Marketing explains “With Social playing an important role in the future of SEO, it’s important for Carphone Warehouse that our digital strategy encompasses this ideology moving forward. STEAK and 360i were able to produce great content that put our brand in front of a wider audience which amplified engagement whilst driving SEO value.”

Daniel McIntosh, Group Account Director continued, “Although a different route for the brand, we felt that we needed to maximise the social opportunity presented by the game and it fell perfectly with the target audience. Reacting in real-time during such events not only increases reach, but instils faith and relevance amongst the audience.”

The launch of Smart Bites was a great success on the day, with the creative reaching over 500K impressions across Twitter and Facebook. The campaign will continue with the posting of a Smart Bite every day over the next 5 weeks, providing shareable, no-nonsense helpful content for the brand's consumers. Plans are underway to continue to develop the timely, culturally relevant commentary and further enter the retailer into the flow of their audiences’ social conversation.

Published on: 4:41PM on 19th August 2013