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Consumer review platform Trustpilot has appointed UK consultancy Tomorrow People to handle its content and inbound marketing strategy.

THE COMPANIES

Trustpilot is Europe’s most widely used review site, having attracted 5 million reviews of over 60,000 merchants and businesses since its launch in 2007.

Headquartered in Copenhagen, the award-winning Danish startup now operates as an online review site in 24 countries, including France, Germany, Denmark, Sweden, Holland, the USA and UK.

Tomorrow People, based in Birmingham, won the contract following a competitive pitch. The agency is to deliver an integrated digital strategy that will target both consumers and merchants, to raise Trustpilot’s profile and uptake in the UK.

"ESSENTIAL" CONTENT MARKETING

Jan Vels Jensen, CMO of Trustpilot, said:

“In todays self service culture it is essential to have a content marketing strategy to get to the table at all. We were looking for an creative, and result-driven content/inbound marketing agency.

“Tomorrow People were the right fit on both counts. We are very happy to be working with them to increase awareness in the UK market.”

Trustpilot’s interest in inbound marketing mirrors the wider trend towards this form of marketing), which aims to attract and retain business leads by regularly publishing useful content online.

THE RISE OF ONLINE REVIEWS

The popularity of online reviews has enjoyed steady growth in recent years. Sites like TripAdvisor have become an ingrained part of internet culture. Digital news publisher Econsultancy reported last year that 61% of customers read online reviews before making a purchase decision.

Alistair Norman, Marketing Director at Tomorrow People, said:

“Online reviews are one of the most exciting developments on today’s Internet landscape. We’re delighted to be working with a forward-thinking, global company like Trustpilot.”

WHO ARE TOMORROW PEOPLE?

Tomorrow People is a pioneering inbound and content marketing agency, providing online marketing services to a growing number of B2B companies in the technology, marketing and financial services sectors.

Based in Birmingham, UK, the fast-growing consultancy has a number of key tech clients, include Workbooks, Eloqua and Irish mobile network Three (Business).

The agency’s sister company, Zoober, offers digital marketing training to professionals, businesses and public sector organisations. It won a government contract to deliver this service to UK further education colleges in 2012,

www.tomorrow-people.com/resources

FIND OUT ABOUT TRUSTPILOT AND HOW IT WORKS:

www.business.trustpilot.com

Published on: 10:00AM on 2nd September 2013