The Natural World, lifestyle retailer of products and gifts from nature, science and space, has appointed Screen Pages ( to design, create, host and market a new transactional website to drive its multi-channel retail strategy.

The Natural World opened its first store in 1992, “to nourish the curious mind and to bring the pleasure of simple, beautifully crafted gifts from nature.” Since then the company has evolved to become a lifestyle destination store, encompassing nature, science, space, country living, fossils and minerals, education, mind, body and spirit.

Key goals for the new website will include:

* Exploit the exciting potential for increasing sales online
* Reinforce and develop the Natural World’s unique brand on the Internet and support a new home shopping initiative;
* Equip each site with important sales and marketing tools for campaigns (emails, sales, promotions, cross-sells etc) to increase order values;
* Set up online customer accounts and profiles to recognise returning customers and improve customer service and boost lifetime values;
* Ensure best-practice search engine optimisation is deployed in order to increase visitors from search engines;
* Integrate order processing with the Mail Order Manager package.

Tim Finch, Director of Retail at The Natural World, said: “We see the Internet as a fast expanding sales channel for us, and the Natural World is rapidly embracing a multi-channel strategy. We chose Screen Pages because of its experience in the online retailing sector, its appreciation of the opportunity before us and its understanding of our longer term strategy. We are confident that its e-commerce expertise and sales and marketing insight will help us achieve our goals”

Roger Willcocks, managing director of Screen Pages said: "We’re very excited to be working with The Natural World to develop its online sales. It has a superb brand, an excellent product range and a solid growth strategy with a massive opportunity on the Internet.”

Further information:
Roger Willcocks

Published on: 12:00AM on 10th June 2005