Save the Children, have today ramped up their activities to meet the demands of the escalating crisis in Syria. With nearly 7,000 children having lost their lives and more than two million being forced to leave their homes, the children’s charity are seeking new ways to engage the mass public.

To do this, they have launched a new film featuring powerful images of Syrian children laid over Ellie Goulding’s track “I know you care”. Ellie Goulding and Universal have donated the track and all net profits will go to Save the Children.

The film has been curated by award-winning Director, Beeban Kidron and will encourage the public to share it and donate to their Save Syria’s Children appeal by downloading the track.

Digital agency, STEAK, are overseeing the planning and buying of online activity to support the campaign. Having planned and bought activity across Spotify, YouTube & 4th Screen among others, STEAK are ensuring maximum reach and awareness of the #songforsyria video and the work Save the Children are doing to meet the demands of the escalating crisis.

Ollie Bishop, CEO, STEAK explains, “As an agency, we are thrilled to do anything we can to help Save the Children’s efforts during the terrible events in Syria. We hope that the campaign gets the time and attention it deserves from the public and Save the Children can make a real difference to the devastation caused by what is happening.”

The film went live today and you can watch it here

Published on: 1:37PM on 20th September 2013