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MediaCom UK Names Edward Cowell as Director of SEO
Agency recruits SEO industry innovator to head up UK and International Operations
London, September 30, 2013 : MediaCom has named Edward Cowell as its new Director of SEO, UK and International. Edward joins from Netbooster Holdings, where he was SEO Director and brings over 14 years search engine optimisation experience to the business.
At MediaCom, Edward will be responsible for managing a team of over thirty SEO specialists at the agency with the key aim to ensure that the SEO offer at MediaCom continues to be world class and market leading.
He has been tasked to ensure that MediaCom’s International and UK client base have continued access to best SEO practices and products in the industry both by collaboration with media owners and developing proprietary products within the agency. Additionally, a key focus will be to enable clients to integrate SEO with their wider online media and content creation strategy by working closely with other departments within MediaCom.
Edward has worked with key clients throughout his career including Argos, CBS
Interactive, DLG Group, IKEA and Emirates and pioneered enterprise SEO techniques such as crawler lead site auditing and market share research tools that are now common place in the industry. He has also planned and managed the highly referenced annual UK Search Marketing Benchmark Report alongside researchers for econsultancy.com and is a regular speaker at industry events such as Search Engine Strategies, SMX, and Search Marketing World.
Edward will report into Stefan Bardega, Head of Digital, MediaCom UK, for the UK business and into James Morris, Head of MediaCom Beyond Advertising, EMEA for the international business. James said of the appointment “We have been looking for some time for a key industry leader in the world of SEO and search engine marketing to lead our talented team of specialists. Edward fits this bill, but more importantly shares our vision of connected communications. He will ensure that we are providing a market leading SEO product, that is strategically integrated into our business.
“After meeting the Mediacom team, I felt they were an honest and direct bunch that I'd relish the opportunity to work with”, adds Edward Cowell. “Great content is now a massively important part of search engine optimisation (SEO) campaigns, and Mediacom possess unrivalled creative talent within the agency which I am really excited about being able to tap into to drive our clients success in organic search.”
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MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year in 2013, 2011, 2012 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; content marketing specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com.
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 162,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.
NetBooster was founded in 1998 and is listed on the NYSE Alternext. NetBooster holds the majority of shares in NetBooster Holdings A/S (previously Guava A/S).
Published on: 12:46PM on 3rd October 2013