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Three of the UKs leading youth publishing brands, The Tab, Skiddle and Sick Chirpse, have appointed w00t! Media to exclusively manage their media sales.
The addition of The Tab, Skiddle and Sick Chirpse means w00t! Media’s exclusive portfolio now reaches almost 9.4 million unique UK individuals, according to comScore unduplicated data.
The Tab, started by two Cambridge University graduates, is the UK’s most popular news site for students, with over half a million readers a month and works with 23 of the UK’s top universities.
“We joined w00t! Media because we feel they understand the complexities of the young adult market and have a real investment in finding interesting, relevant and diverse brands for us to work with,” says Sophie Wawro, Commercial Director, The Tab Media. “They’ll help us elevate our offering and attract high-calibre clients that complement our brand and resonate with our readers.”
Skiddle.com receives one million unique visitors a month and is one of the UKs top 500 most visited websites. It is the UK's largest “What's On Guide” and one of the largest primary ticket agencies enabling people to book everything they need around events. Skiddle was the first ticket outlet in the world to develop a ticket shop app on Facebook.
Simon Dalley, Head of Marketing, Skiddle, says: “w00t! Media represents entertainment websites with a massive combined reach amongst young people who love music, movies, nightlife and festivals. They really understand Skiddle's unique position as a ticket outlet and what's on guide. They’ll help us deliver maximum visibility to event promoters and advertisers, alike, and I'm confident w00t! will deliver the kind of quality ad campaigns that will really benefit from Skiddle's loyal user base and growing traffic.”
Sick Chirpse started as a bedroom blog back in 2010 and has grown into an online youth magazine reaching 400,000 users a month. James Martin, Commercial Director, Sick Chirpse says: "We joined the w00t! portfolio because we like what they represented and, despite their huge reach, we know from the way they operate we’re not going to be lost in the weeds to other publishers.”
Dan McDevitt, joint Managing Director of w00t! Media says, “We’re delighted to win the exclusive advertising sales contract for three fantastic voices in youth publishing. Their ability to reach significant numbers of highly-engaged young adults in innovative ways makes them perfect partners."
For more information contact Alex Burmaster, 020 3544 3570, firstname.lastname@example.org
Published on: 1:05PM on 10th October 2013