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*** Company Also Announces Expanded Product Offerings and Enhanced Features for Advertisers, Partners and Small Businesses ***
LONDON, NEW YORK, FORT MYERS, FL, - June 13, 2005 - MIVA, Inc., (NASDAQ:
MIVA) the largest independent Performance Marketing Network in the world, today announced the launch of its new website - www.miva.com.
MIVA, Inc., which previously operated as Espotting and the FindWhat group of companies, also introduced various new products and features.
MIVA is dedicated exclusively to helping businesses grow by delivering qualified leads to advertisers, increasing revenue for distribution partners, facilitating commerce for online merchants and providing relevant information to Internet users.
The Company's ticker symbol has changed to MIVA effective today, June 13, 2005; NASDAQ: FWHT inquiries will be redirected to NASDAQ: MIVA.
"MIVA leverages all our global assets to benefit our customers. We are now one brand with one mission: to help businesses grow," said Craig Pisaris-Henderson, chairman and chief executive officer of MIVA. "For the 100,000+ businesses with which we have relationships, the value of MIVA is truly greater than the sum of its parts."
MIVA's redesigned website offers its customers access to the information and support they need to take full advantage of the performance marketing services MIVA offers. The primary domain for the Company, www.miva.com, is available for all its customers around the world with versions for the U.S., the U.K., Germany, France, Spain and Italy.
The new MIVA website is organised in three client-facing sections - Advertiser Solutions helps businesses grow their customer base through performance marketing services such as Pay-Per-Click Ads; Partner Solutions helps distribution partners monetise their web traffic; and Small Business Solutions provides intuitive tools to help SMEs transact online with a focus towards ROI.
The new website sees the introduction of a number of new features. For advertisers, MIVA is enhancing the reporting functionality for its Pay-Per-Click Ads. For distribution partners, MIVA is introducing the 'MIVA Banner', a new format for displaying MIVA Pay-Per-Click Ads on partner sites. MIVA is also introducing Small Business Solutions which offers a range of e-commerce solutions to SMEs, including the MIVA Merchant product that allows merchants to build an online store with nothing more than a web browser.
"We do not believe in a 'one size fits all' solution for our distribution partners so we offer the widest choice of monetisation products. Our aim is to increase the 'value per page' of our partners' websites," commented Seb Bishop, chief marketing officer, MIVA.
MIVA is also launching its Private Label Solution in Europe for large corporations seeking a customised performance advertising solution under their own brand.
Seb continues, "MIVA's new site and robust offerings reflect our commitment to five core values - independence, growth, service, customisation and value."
About MIVA(r), Inc.
MIVA is the largest independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with millions of sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.
MIVA U.K. Contact:
+44 (0)20 7943 5508
+ 1 (239) 561-7229, ext. 5512
Published on: 12:00AM on 13th June 2005