The multi award-winning creative Ian Bates – known to many as ‘Batesy’ – has been poached by The Real Adventure, ‘the clever CRM agency’, part of the Creston group. He joins as Board Creative Director with responsibility for building the agency’s 'clever CRM' reputation, both creatively and beyond.

Ian brings 13 years’ experience in Creative Director roles, most recently at Indicia, and a strong background in delivering creative work that builds brands. He has brought his unending enthusiasm and skills to a range of blue-chip brands across a number of sectors over these years, delivering award-winning work and driving significant growth for the agencies. He is Vice Chair of the DMA Agency Council, a member of the DMA Grand Prix panel and a D&AD judge in 2013.

Joint MD Beth Pope said: “We are absolutely delighted to have Ian on board and are really excited about working together to push the agency forward, building on our strong foundations to realise even greater success. His experience will bolster the Board and his expertise at blending creative with data and technology will help to ignite our proposition.”

Joint MD Matt Hardy said: “Batesy will be superb as a creative champion within the agency. He has the skills and experience to drive creativity through innovation across direct, digital and social platforms. He knows what it takes to deliver award-winning work for clients.”

Ian commented: “The Real Adventure is a hidden gem – a passionate group of talented people delivering high quality, innovative CRM for an enviable range of clients. This is a team that's producing outstanding work for the likes of Danone, Cow & Gate and Walkers and I'm honoured to become part of it. This is a very exciting challenge and I believe that we can make the agency famous. Let the adventure begin!”

For further information please contact:

The Real Adventure +44 (0)117 244 0800
Matt Hardy, Joint Managing Director
Beth Pope, Joint Managing Director

Published on: 12:42PM on 1st November 2013