*** Online publisher improves service quality and expands technology leadership ***
London, 13 June 2005 - InteractiveMedia CCSP GmbH announced today that it has chosen AdSolution, the innovative AdServer technology from Falk eSolutions. InteractiveMedia therefore provides clients with a leading technology platform for all their Internet advertising campaigns. “As a premium marketer, we not only offer our clients high-quality environments and advertising possibilities but are also able to continually improve the quality of our service with technology,“ said Arndt Groth, Managing Director of InteractiveMedia CCSP GmbH. “AdSolution from Falk helps us to provide even better, quicker and more flexible solutions to our customers.“ InteractiveMedia can now address its customers’ increasing demands for new forms of advertising and group-specific targeting with Falk AdSolution. With AdSolution, specific audiences can be targeted by region, user profile or bandwidth with increased efficiency. Additionally, customers can benefit from detailed real-time reporting, which can be individually customised.
“InteractiveMedia’s decision to use AdSolution in the future is an important milestone for Falk eSolutions, and helps cement our position as the market leader among European AdServing providers,“ said Thomas Falk, CEO of Falk eSolutions. InteractiveMedia decided on Falk eSolutions after a long selection and testing process.
AdSolution is an interactive platform for the management of online advertising campaigns. It combines a powerful AdServer with valuable administrative tools. All advertising formats can be managed and delivered. Further, with its flexible infrastructure, AdSolution makes it easy to develop new and increasingly effective advertising forms in the future. Campaign performance can be continually monitored, optimised and managed. In addition, the platform can be used internationally at any time.
InteractiveMedia is a totally owned subsidiary of T-Online International AG and one of the leading marketers of advertising space in German speaking markets. The company provides premium solutions in the areas of online advertising, e-commerce, permission marketing, teletext, iTV, crossmedia and market research. In Germany, InteractiveMedia has five regional offices as well as national and international key account management.
About Falk eSolutions
Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution™, AdSolution|rx™, AdSolution|fx™, and MailSolution™. The AdSolution™ interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution is used by hundreds of publishers, agencies and marketers worldwide, including Cricinfo, Profero, Mattel, Sony Digital Pictures, NBC Universal, AtomShockwave, Zenith Optimedia, MediaCom, Universal McCann, and Mediaedge:cia. Learn more at www.falkag.com.
Falk eSolutions AG - UK
Tel. +44 (0) 1276 475632
Mobile +44 (0) 7771 678605
InteractiveMedia CCSP GmbH
T-Online-Allee 1 / 64295 Darmstadt
Tel. +49 (0)6151 5002-330
Fax +49 (0)6151 5002-101
Bahnstraße 2 / 40212 Düsseldorf
Tel. +49 (0)211 95 41-2154
Fax +49 (0)211 95 41-2200
Published on: 12:00AM on 15th June 2005