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Boston, Mass. — November 12, 2013 — SiteSpect, the leading provider of testing and optimization solutions, today announced that it has published a new e-book entitled “12 Strategies for Improving Conversions."

This e-book explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers — the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly understand these strategies, and the principles behind them, you can test and optimize the elements associated with them to improve your web and mobile conversions. Download it here www.SiteSpect.com/conversionstrategies/ to receive this compendium of helpful advice and tips to get the most out of your website.

About SiteSpect, Inc.
SiteSpect provides the world's most comprehensive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Contact:
Kim Ann King
Chief Marketing Officer
SiteSpect, Inc.
kking@sitespect.com
617-859-1900, ext. 706

Published on: 3:00PM on 12th November 2013