Sitecore solution partner Lightmaker has helped the Association of Tennis Professionals (ATP) bring fans closer than ever to its flagship tournament, the Barclays ATP World Tour Finals. The season finale, which took place on Monday, showcased a new innovative website, which was designed to re-shape the way content was consumed for their US$6 million event at The O2 in London.

Providing consistency in design and functionality across multiple devices and screen sizes, the Sitecore-powered, responsive-design showcases ‘Holding Court Live’ presented by Barclays, which is a live 90-minute video show, streamed twice daily from the site during the tournament, and also available on demand.

Featuring enhanced data visualisation and player bios, searing imagery, and an integrated presentation of news, video, photos and social media, the new site challenges conventional sporting event websites with its bold, clean design. It also promotes an efficient and intuitive ticket-buying pathway. The website has three modes: pre-tournament, in-tournament and post-tournament to serve fans the most relevant content year-round. A Spanish version of the website has also been unveiled.

The website delivers an outstanding experience for fans and enhanced value to partners through improved positioning of commercial assets and vibrant features such as FedEx ATP Head2Head and Emirates ATP Race To London presentations. The Barclays ATP World Tour Finals has welcomed more than one million fans to The O2 Arena over the past four years, establishing itself as the biggest indoor tennis tournament in the world since moving to London in 2009.

Barclays ATP World Tour Finals Tournament Director, André Silva, said, “Our new website makes the players and tournament jump off the screen like never before. The site’s responsive design will allow us to deliver a consistent yet striking presentation to millions of fans around the world regardless of the devices they are using. We’re all very proud of this cutting-edge website.”

Chris Vezey, sales director, Sitecore UK, commented, “Sitecore and its solution partners are proud to work with global sports brands such as Manchester City FC and The Football Association, as fans, sports organisations and commercial partners demand much more from their digital content to provide an immersive digital experience across multiple channels.”

Published on: 5:08PM on 13th November 2013