An internet marketing expert has received one of the country’s oldest honours.

Susan Hallam, Managing Director of Hallam Internet, a digital marketing agency in Nottingham, was given the Freedom of the City of London at an intimate ceremony in the Guildhall.

She said: "The ceremony was quite moving, and was full of tradition and meaning. It is an immense privilege to be admitted to the Freedom of the City, and I'm delighted to now play a small part in London's unique history.

"The beautiful parchment document, my Copy of the Freedom, will take place of honour in our company boardroom, displayed proudly alongside our more modern Google accreditations and qualifications."

The Freedom of the City dates back to 1237, and is offered to individuals to celebrate significant achievement. It is particularly pertinent on this occasion because of Mrs Hallam's very modern profession and the fact that she has only been an official British citizen for 3 years, originally hailing from Philadelphia in the USA.

Amongst other traditions, the honour allows Mrs Hallam symbolic privileges including carrying a sword in public, the right to drive her sheep across London Bridge, and to be hanged by a silken rope.

Mrs Hallam formed Hallam Internet in 1999. The company has since sponsored the Institute of Direct Marketing Summer School, offering new graduates the opportunity to improve their marketing skills and learn from acknowledged marketing experts.

Hallam Internet also delivers workshops on behalf of The Princes Trust, Nottingham Trent University's Future Factory, as well as providing consultancy to a number of not for profit organisations including LATI, The Malaria Consortium, and CIC.

Mrs Hallam was also recently nominated for the prestigious Women in Business Awards in the Small Business of the Year, Entrepreneur of the Year and Inspirational Woman of the Year categories.


Since 1999, digital marketing agency Hallam Internet has been working with its clients to deliver successful search engine optimisation, pay per click, email marketing, and social media marketing campaigns. Hallam Internet is committed to delivering ethical search marketing to assist its clients in reaching their business goals. Call +44 (115) 948 0123 or visit for more information how Hallam Internet’s experts can help your business to get smarter using the Internet.

Published on: 4:33PM on 18th November 2013