Loooped is a health, wellness and lifestyle creative engagement agency. Loooped offer global and domestic UK clients to go beyond marketing communications integration, aligning B2C, B2B and B2E disciplines.

The three o’s represent the triple connectivity which underpins Loooped’s company philosophy to keep clients’ brands “in the loop” through a human connection or real affinity between people, the brand and the idea itself.

The founders of Loooped are both from creative agency TBWA\Paling Walters. Andy, former Managing Director and Dick, former Executive Creative Director, launch Loooped today.

“At its core Loooped is a mash up of brand strategy and creative ideation,” says Andy. “Our difference is that we put as much attention into how a brand gets onto the shelf as off it.”

Dick says: “Our mission is to ensure Loooped delivers lasting change by developing creative engagement that actually changes behaviour. Creativity is no longer defined by words and pictures alone, but by how brands behave and align across every touch-point.”

Andy has a background in health and pharmaceuticals with strong expertise in global brand planning, including, most recently as a Global Lead on Omnicom’s Pfizer business.

Dick has been the award-winning creative lead for consumer and healthcare accounts including Sky, Royal Mail, British Airways, LG, Nissan, Canon, Prudential, The Army, as well as Pfizer, Roche and Galderma.

Loooped is part of digitally focused insight and communications group Creston plc and has offices at Creston’s headquarters in Soho, the health division’s offices in Richmond, and plans to open a US office in New York. The two founding partners report to Creston’s Head of the Health division, Catherine Warne.

“As a group of health focussed companies, we have had great experiences collaborating with Dick and Andy in their previous roles through joint clients,” says Catherine. “Our culture of collaboration and entrepreneurialism provides the perfect environment for growth. It’s a perfect fit, the Loooped approach will bring fresh thinking and new deliverables to our Creston Health offering, totally complementing our existing agencies.”

Tim Bonnet, Chairman of the Communications division at Creston, says, “I’m really thrilled to be working with Dick and Andy again – having spent several years being inspired and excited by their output at TBWA Group it’s an absolute pleasure to have their enthusiasm and talent in the Creston Group. You just know that with their vision and chemistry Loooped is going to be a success.”

Andy and Dick finish off, saying: “Anyone that knows us has experienced our passion about the ubiquitous nature of health. We are excited to launch Loooped and work with like-minded people to create lasting change.”

For more information contact Andy at andy.hayley@loooped.com or Dick at dick.dunford@loooped.com and follow them @Loooped_london

Published on: 12:12PM on 29th November 2013