Maxymiser, the customer experience optimization expert, has signed a strategic partnership with global marketing and technology agency, DigitasLBi.

The partnership allows DigitasLBi to expand and enhance its conversion optimization and personalization service by harnessing Maxymiser’s unique best-in-class platform of multivariate testing (MVT), personalization and behavioral targeting tools.

DigitasLBi is the latest organization to join Maxymiser’s partner program, Maxymiser Connect. The program brings together innovative technology and strategic service companies to create the most advanced set of solutions and services available to enhance and optimize the customer journey. The diverse partner community gives Maxymiser customers a competitive advantage in the market, offering easy integration to create a custom solution that can fully optimize the customer experience.

Nick Keating, VP EMEA, comments: “Maxymiser is very pleased to welcome DigitasLBi on board as a strategic partner. DigitasLBi is one of the world’s largest digital agencies with best-in-class strategy, creative, media and technology skills, as well as a depth and breadth of expertise in mobile and ecommerce that will enable us to offer our customers valuable additional services to further enhance their customer journeys. We look forward to working alongside DigitasLBi.”

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. Across 40 offices in 25 countries around the world DigitasLBi has more than 6,000 digital experts specializing in a unique blend of strategy, creativity, media and technology.

DigitasLBi boasts a significant amount of market-leading knowledge and expertise in data, analytics and optimization. As part of its blended offering DigitasLBi provides a range of digital services, including CRM, Affiliate Marketing and SEO that Maxymiser will be able to offer its clients, underpinned by a coordinated cross-channel optimization strategy.

Philip Guilfoyle, Director of Optimization at DigitasLBi, said: “This strategic partnership with Maxymiser will allow us to deliver richer, more advanced and personalized customer experiences across all digital touch-points, whilst continuing to build business value for our clients. We are very much looking forward to working with Maxymiser on projects moving forward.”

Published on: 1:00PM on 2nd December 2013